企业研究新视角:企业声誉理论
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外国经济与管理 2004 年 第 26 卷第 06 期, 页码：14 - 19
摘要
参考文献
摘要
随着社会对商业伦理等道德因素的日渐重视 ,声誉越来越成为各类企业最重要的战略资源之一 ,企业声誉理论就是在这个背景下产生的一种研究企业的新视角。本文在明确企业声誉的概念与属性的基础上 ,回顾了近十年来西方学者在声誉创立、管理和评价等方面的研究成果 ,并进行了简要评论。
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[2]Fombrun,C .J.,andRindova,V ..Who’sTopsandWhoDecides?TheSocialConstructionofCorporateReputations[R].NewYorkUniversity,SternSchoolofBusiness,WorkingPaper,1996.
[3]Fombrun,C .J.,andShanley,M ..What’sinaName?ReputationBuildingandCorporateStrategy[J].AcademyofManage mentJournal,1990,33(2):233-258.
[4]Fombrun,C .J.,andRiel,C .V ..TheReputationalLandscape[J].CorporateReputationReview,1997,(1):5-13.
[5]BradyA ..CorporateReputationandSustainability:CreatingValuebyUnifyingTwoDisciplines[J].EthicalCorporationMagazine,2002,(9).
[6]Kotha,S .,Rajgopal,S .andRindova,V ..ReputationBuildingandPerformance:anEmpiricalAnalysisoftheTop-50PureInternetFirms
[6].EuropeanManagementJournal,2001,19(6):571-586.
[7]Hutton,J .G .,etal..ReputationManagement:theNewfaceofCorporatePublicRelations[J].PublicRelationsReview,2001,27:247-261.
[8]Cravens,K .,et.al..TheReputationIndex:MeasuringandManagingCorporateReputation[J].EuropeanManagementJournal,2003,21(2):201-212.
[9]Gray,E .R .andBalmer,J .M .T ..ManagingCorporateImageandCorporateReputation[J].LongRangePlanning,1998,31(5):695-702.
[10]Deephouse,D .L ..MediaReputationasaStrategicResource:AnIntegrationofMassCommunicationandResource basedTheories[J].JournalofManagement,2000,26:1091-1112.
引用本文
邓晓辉. 企业研究新视角:企业声誉理论[J]. 外国经济与管理, 2004, 26(6): 14–19.
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