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2861扶贫类创业众筹是“互联网+”情境下实现精准扶贫的一种新方式。本文从创业叙事的角度提出了一个分析框架，并通过京东众筹平台的640个扶贫类创业众筹项目加以验证，以便确认何种动机诉求更能够打动支持者，进而提升扶贫类创业众筹项目的融资绩效。研究发现，利他诉求对项目的融资绩效有促进作用，而社交诉求有削弱作用；奖励诉求能够积极影响融资绩效，而风险披露的作用不明显。这表明在参与这类亲社会创业项目时，支持者的动机较为复杂，既有帮助、奉献的利他动机，又有获得奖励的需要，同时不会过多关注风险披露。本文揭示了隐含于创业叙事中的动机诉求对融资绩效的作用机制，也为项目发起者提供了有益的实践启示。
扶贫类创业众筹动机诉求对融资绩效的影响机理研究
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参考文献
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引用本文
卢宝周, 徐烨清, 陈昊. 扶贫类创业众筹动机诉求对融资绩效的影响机理研究[J]. 外国经济与管理, 2021, 43(8): 38-50.
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