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5961尽管移动信息技术能够协助游客加强和创造新型旅游体验，但其效用绝非单向度的，探讨其功能的“反向”作用是重要的时代课题。现有文献认为创新和开发新型旅游体验需要探索价值共创效果的最大化，但鲜有研究对新型旅游体验的类型及其价值进行系统识别，且有意或无意地忽略了价值共毁这一情况。本文使用文献研究法，着眼移动信息技术的双重效用，对以上缺失进行了补足。文章识别并归纳了六种新型旅游体验及其价值，创建了体验价值层次模型，解释了旅游者参与价值共创的价值主张和心理动机。进而，文章还总结了旅游体验价值共毁的方式及消极结果，并创建了关系矩阵模型，分析了价值共创和共毁的关系以及多种主体的互动方式。相关成果为未来研究提供了重要的理论工具和研究视角，有助于揭示旅游者的体验诉求和目的地网络社区成员的参与动机，从而进行有效的网络社区管理，也为旅游企业的自我提升提供了工具，可以协助旅游企业精准识别顾客价值需求，设置相应的体验服务，甚至创造独特的价值主张。
共创还是共毁：移动信息技术对旅游体验价值的影响研究述评
摘要
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引用本文
华成钢, 白长虹, 张辉. 共创还是共毁：移动信息技术对旅游体验价值的影响研究述评[J]. 外国经济与管理, 2020, 42(2): 137-152.
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