4523 
4382元宇宙创新企业场景的战略窗口期已经形成，但其过程机制仍有待探索。本研究立足企业数字创新情境，基于服务主导逻辑理论，从人—货—场交互的角度出发，归纳迪士尼和米哈游案例企业在旅游与游戏领域的实践智慧，探讨元宇宙创新企业场景的过程机制。研究发现：第一，元宇宙创新企业场景的过程中存在虚实融合的“场”构成要素，现实场景的构成要素具体表现为聚合型环境、塑造型人物、联动型事件，虚拟场景的构成要素具体表现为开放型环境、整合型人物、触发型事件。第二，现实场景与虚拟场景要素的融合过程呈现出要素聚焦特征，虚拟场景与现实场景要素的融合过程呈现出要素发散特征，元宇宙构建“场”要素过程的不同特征决定了人—货—场交互逻辑的不同。第三，元宇宙创新企业场景的两种人—货—场交互逻辑分别是引导式交互、探索式交互，企业在场景创新过程中承担着重要角色。本文丰富了场景理论、服务主导逻辑理论和数字创新研究，为元宇宙背景下企业创新创业的过程理论与实践提供了参考。
元宇宙如何创新企业场景？——基于迪士尼和米哈游的双案例研究
摘要
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引用本文
王倞, 白长虹, 妥艳媜, 等. 元宇宙如何创新企业场景？——基于迪士尼和米哈游的双案例研究[J]. 外国经济与管理, 2023, 45(3): 70-85.
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