Articles with the same tag -- Department of Academic Journals, SUFE

SPECIAL ISSUE | F270

Communication Framing in Digital Transformation: Mechanisms and Boundary Conditions of Opportunity and Threat Framing Affecting Employees’ Technology Adoption

Dong Yuntao, Tang Mingyue, Chen Xiaoxuan

To advance organizations’ digital transformation and promote employees’ digital technology adoption and use, organizations utilize differentiated communication framing to communicate wit...

First published at: Oct 20, 2024

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doi:10.16538/j.cnki.fem.20240901.102

Foreign Economics & Management, Vol. 46, Issue 10, pp. 135 - 152

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

ORGANIZATION RESEARCH | F270

A Literature Review and Prospects of Virtual Emotional Expression in Organizations

Mao Jianghua, Chen Rongxin

Virtual emotional expression is a behavior shares both explicit and implicit emotional information through virtual media. Compared with communication offline, virtual emotional expression ...

First published at: May 20, 2023

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doi:10.16538/j.cnki.fem.20230109.302

Foreign Economics & Management, Vol. 45, Issue 05, pp. 117 - 133

CORPORATE GOVERNANCE | F270

Is the Information Communication Efficiency Higher after the Board Secretary Holds Shares? Based on the Empirical Evidence of Chinese A-share Listed Companies

Liu Jiawei, Deng Bofu, Ji Li

As an important part of corporate governance mechanism, the board secretary bears the important responsibility of corporate information disclosure and communication, which directly affects...

First published at: Feb 20, 2022

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doi:10.16538/j.cnki.fem.20210724.201

Foreign Economics & Management, Vol. 44, Issue 02, pp. 36 - 51

| F832

Verbal Communication in Macro-prudential Supervision and Systemic Risk

Zhao Jing, Xu Haiping

The financial crisis in 2008 made countries recognize the great harm of financial systemic risk. After the crisis, all countries gradually realize the importance of macro-prudential superv...

First published at: Jul 03, 2021

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doi:10.16538/j.cnki.jfe.20210516.201

Journal of Finance and Economics, Vol. 47, Issue 07, pp. 108 - 123

| F275

CEO-CFO Social Relationships and Enterprise Investment Efficiency

He Kaigang, Liu Yingge, Wang Yong

Investment, as an important part of corporate economic activities, plays an important role in companies participating in market competition. A large number of studies have shown that serio...

First published at: Oct 01, 2021

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doi:10.16538/j.cnki.jsufe.2021.05.003

Journal of Shanghai University of Finance and Economics, Vol. 23, Issue 05, pp. 37 - 49,152

| F270

Research on the Influence Mechanism of Communication Style Similarity on Purchase Intention in Live Streaming Marketing

Wu Na, Ning Changhui, Gong Xiaoxiao

With the increase of e-commerce traffic cost, live streaming marketing has become a popular marketing mode, which mainly achieves the sales target through the online real-time interaction ...

First published at: Aug 01, 2020

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doi:10.16538/j.cnki.fem.20200511.301

Foreign Economics & Management, Vol. 42, Issue 08, pp. 81 - 95

| F270

A Literature Review of Mental Simulation in New Product Marketing

Song Jinzhu, Wang Sheng, Ying Jiaming

To successfully introduce a new product to the consumer market, the company needs to effectively communicate with target customers. In new product marketing practices, a widely used commun...

First published at: Jul 01, 2020

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doi:10.16538/j.cnki.fem.20200212.301

Foreign Economics & Management, Vol. 42, Issue 07, pp. 36 - 47

| F270

How do Language Factors Influence Consumer Behavior?A Literature Review of Psycholinguistic Effects inMarketing Communications

Han Xueke, Zhong Ke, Li Xinyu

Language is one of the most important tools in marketing communications. How do various language factors affect consumer behavior? What is the mechanism behind these psycholinguistic effec...

First published at: Sep 01, 2019

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doi:10.16538/j.cnki.fem.2019.09.007

Foreign Economics & Management, Vol. 41, Issue 09, pp. 91 - 108

| F270

A Literature Review and Prospects of Sharing of Marketing Information: Based on the Perspective of Emotions

Li Hong, Liu Feifei

As the consumer cost of shar information is reduced, the content and quality of consumer-generated marketing information become increasingly difficult to control. How to induce consumers t...

First published at: Sep 01, 2018

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doi:10.16538/j.cnki.fem.2018.09.011

Foreign Economics & Management, Vol. 40, Issue 09, pp. 143 - 152