Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F270

Metaverse in the Field of Consumption: A Review and Prospects

Metaverse is a virtual digital environment or shared online space based on network information technology and generated by image mapping to restore and extend reality, or create original d...

First published at: Aug 20, 2023

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doi:10.16538/j.cnki.fem.20230426.301

Foreign Economics & Management, Vol. 45, Issue 08, pp. 118 - 136

MARKETING | F270

Consumption Habits: A Review and Prospects

Du Liting, Li Dongjin

In the marketing field, consumption habits play a significant and special role. On the one hand, habits are key drivers for consumers to repeatedly purchase the same products or patronize ...

First published at: Jul 20, 2023

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doi:10.16538/j.cnki.fem.20230421.303

Foreign Economics & Management, Vol. 45, Issue 07, pp. 71 - 90

MARKETING | F270

Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products

Wu Lihui, Wang Lucheng

With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...

First published at: Jun 20, 2023

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doi:10.16538/j.cnki.fem.20221120.301

Foreign Economics & Management, Vol. 45, Issue 06, pp. 101 - 117

MARKETING | F270

Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand

Zou Yufeng, Lu Xianghua, Li Fengyao

In recent years, the development of live streaming e-commerce is in full swing, especially the Internet celebrity live streaming e-commerce has repeatedly created sales miracles. However, ...

First published at: May 20, 2023

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doi:10.16538/j.cnki.fem.20221102.301

Foreign Economics & Management, Vol. 45, Issue 05, pp. 134 - 152

MARKETING | F270

Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives

Wu Yi, He Jiaxun

With the ever-increasing trend of deglobalization in recent years, governments and multinationals are facing significant challenges in revitalizing global business growth and constructing ...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220808.301

Foreign Economics & Management, Vol. 45, Issue 04, pp. 88 - 103

MARKETING | F270

“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference

Hu Guimei, Liu Wumei, Liu Hongyan

Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220929.303

Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87

MARKETING | F270

Peer Influence, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types

Gao Xue, Jiao Yuanyuan, Du Jun, et al

Customer citizenship behavior refers to the voluntary and discretionary behavior that are not required for the successful production and/or delivery of the service but that, in the aggrega...

First published at: Mar 20, 2023

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doi:10.16538/j.cnki.fem.20220916.301

Foreign Economics & Management, Vol. 45, Issue 03, pp. 118 - 136

MARKETING | F270

Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products

Sun Jin, Chen Chen, Lu Juan

As a pervasive phenomenon of social life, resource scarcity has an increasingly significant impact on consumer behavior. Resource scarcity is a subjective sense of having more needs than r...

First published at: Feb 20, 2023

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doi:10.16538/j.cnki.fem.20221022.301

Foreign Economics & Management, Vol. 45, Issue 02, pp. 82 - 99

MARKETING | F270

How to Respond to Complaints? The Impact Mechanism of Customer Complaints on Employee Prosocial Service Behaviors

Liu Dewen, Gao Weihe, Zhou Chunyang

The current highly-uncertain service environment and frequent customer complaints continue to exacerbate the work crisis of front-line employees in the service industry. This means that fr...

First published at: Feb 20, 2023

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doi:10.16538/j.cnki.fem.20220729.301

Foreign Economics & Management, Vol. 45, Issue 02, pp. 57 - 81

MARKETING | F270

The Impact of Consumers’ Subjective Busyness on Preference for Compromise Option

Hu Chuming, Wu Zihao, Li Xinqian, et al

The compromise effect means that consumers are more inclined to choose an option with medium attributes when facing multiple options with multiple attributes. Busyness has become an import...

First published at: Jan 20, 2023

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doi:10.16538/j.cnki.fem.20220914.301

Foreign Economics & Management, Vol. 45, Issue 01, pp. 67 - 87