Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F270

Product Upgrades from the Consumer Perspective: A Review and Prospects

Responding to the turbulent marketing environment, firms are enthusiastic about launching upgraded products to maintain their competitiveness. At the same time, consumers are addicted to u...

First published at: Mar 20, 2025

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doi:10.16538/j.cnki.fem.20240621.301

Foreign Economics & Management, Vol. 47, Issue 03, pp. 101 - 118

MARKETING | F270

The Counterintuitive Effect of Negative Reviews: A Review and Prospects

Gao Haixia, Lei Chaolong

In the realm of consumer decision-making, online reviews serve as a crucial determinant, with particular emphasis on negative reviews due to their substantial impact on consumer behavior. ...

First published at: Feb 20, 2025

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doi:10.16538/j.cnki.fem.20240528.301

Foreign Economics & Management, Vol. 47, Issue 02, pp. 103 - 118

MARKETING | F270

The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory

Guo Xiaoling, Qu Xiaoju

China is actively promoting innovation within the Metaverse industry. As the blockchain technology in Metaverse advance, non-fungible tokens (NFT) provide a new lens and huge opportunities...

First published at: Jan 20, 2025

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doi:10.16538/j.cnki.fem.20240409.301

Foreign Economics & Management, Vol. 47, Issue 01, pp. 104 - 120

MARKETING | F270

Humanlike Appearance and Artificial Empathy: The Impact of Service Robot Anthropomorphism on Consumers’ Human-Robot Value Co-Creation Intention

Zhu Tengteng, Xie Lishan, Liu Canmian

In addition to anthropomorphic physical appearance, service robots, powered by cutting-edge technologies such as generative AI and artificial psychology, exhibit new anthropomorphic emotio...

First published at: Dec 20, 2024

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doi:10.16538/j.cnki.fem.20240702.301

Foreign Economics & Management, Vol. 46, Issue 12, pp. 135 - 151

MARKETING | F270

Is the Motive Ulterior or Pure? The Effect of Brand and Activism Issue Fit on Consumer Attitudes

Xie Shengcheng, Wei Haiying, Liu Fu, et al

Nowadays, marketing is entering a new era of brand activism. How to select appropriate activism issues is the key to the success of brand activism strategy. However, little is known about ...

First published at: Dec 20, 2024

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doi:10.16538/j.cnki.fem.20240402.301

Foreign Economics & Management, Vol. 46, Issue 12, pp. 119 - 134

MARKETING | F270

Secret Consumption: A Review and Prospects

Xu Huan, You Tingting, Zhang Min, et al

Secret consumption is a common phenomenon in daily life and a significant factor affecting consumer behavior. It also serves as a useful marketing and promotion strategy for enterprises. D...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240227.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 103 - 121

MARKETING | F270

“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio

Ran Yaxuan, Dong Linkang, Huang Yuting, et al

As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240815.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 85 - 102

MARKETING | F270

The Effect of the Match between Celebrity Spokespersons and Victims on Donation

Zhu Huawei, Li Yanni, He Bin

In order to increase the enthusiasm of individuals to participate in donation, it is a common strategy to choose celebrity spokespersons to call for funds in current practice. Compared wit...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240527.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 68 - 84

MARKETING | F270

Temporal Landmarks and Their Effect: A Review and Prospects

Shang Ziqi, Zhang Jing, Zhong Ke

The role of time in the evolution of human civilization is of paramount importance. However, its intangible, dynamic, and abstract nature has led to a widespread challenge in accurately co...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20231123.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 89 - 105

MARKETING | F270

The Construction Process and Mechanisms of Immersive Experience Scenes: A Case Study Based on “The Longest Day in Chang’an” Theme Block

Cao Zhihui, Tuo Yanzhen, Han Qiuchen, et al

Within the realm of technological progress and development, immersive experience scenes have played a pivotal role in driving transformative changes and fostering innovation across both su...

First published at: Sep 20, 2024

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doi:10.16538/j.cnki.fem.20240614.301

Foreign Economics & Management, Vol. 46, Issue 09, pp. 67 - 88