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Same Column Articles
【With the same column:【MARKETING】 Found 40 articles】
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MARKETING
| F270
Metaverse in the Field of Consumption: A Review and Prospects
Zhang Yudong
,
Zhang Huilong
Metaverse is a virtual digital environment or shared online space based on network information technology and generated by image mapping to restore and extend reality, or create original d...
First published at: Aug 20, 2023
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(1702.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230426.301
Foreign Economics & Management
, Vol. 45, Issue 08
, pp. 118 - 136
MARKETING
| F270
Consumption Habits: A Review and Prospects
Du Liting
,
Li Dongjin
In the marketing field, consumption habits play a significant and special role. On the one hand, habits are key drivers for consumers to repeatedly purchase the same products or patronize ...
First published at: Jul 20, 2023
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(957.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230421.303
Foreign Economics & Management
, Vol. 45, Issue 07
, pp. 71 - 90
MARKETING
| F270
Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products
Wu Lihui
,
Wang Lucheng
With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...
First published at: Jun 20, 2023
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(843.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20221120.301
Foreign Economics & Management
, Vol. 45, Issue 06
, pp. 101 - 117
MARKETING
| F270
Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand
Zou Yufeng
,
Lu Xianghua
,
Li Fengyao
In recent years, the development of live streaming e-commerce is in full swing, especially the Internet celebrity live streaming e-commerce has repeatedly created sales miracles. However, ...
First published at: May 20, 2023
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(1048.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20221102.301
Foreign Economics & Management
, Vol. 45, Issue 05
, pp. 134 - 152
MARKETING
| F270
Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives
Wu Yi
,
He Jiaxun
With the ever-increasing trend of deglobalization in recent years, governments and multinationals are facing significant challenges in revitalizing global business growth and constructing ...
First published at: Apr 20, 2023
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(683.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220808.301
Foreign Economics & Management
, Vol. 45, Issue 04
, pp. 88 - 103
MARKETING
| F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei
,
Liu Wumei
,
Liu Hongyan
Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...
First published at: Apr 20, 2023
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(1034.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management
, Vol. 45, Issue 04
, pp. 70 - 87
MARKETING
| F270
Peer Influence, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types
Gao Xue
,
Jiao Yuanyuan
,
Du Jun
, et al
Customer citizenship behavior refers to the voluntary and discretionary behavior that are not required for the successful production and/or delivery of the service but that, in the aggrega...
First published at: Mar 20, 2023
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(818.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220916.301
Foreign Economics & Management
, Vol. 45, Issue 03
, pp. 118 - 136
MARKETING
| F270
Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products
Sun Jin
,
Chen Chen
,
Lu Juan
As a pervasive phenomenon of social life, resource scarcity has an increasingly significant impact on consumer behavior. Resource scarcity is a subjective sense of having more needs than r...
First published at: Feb 20, 2023
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(1296.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20221022.301
Foreign Economics & Management
, Vol. 45, Issue 02
, pp. 82 - 99
MARKETING
| F270
How to Respond to Complaints? The Impact Mechanism of Customer Complaints on Employee Prosocial Service Behaviors
Liu Dewen
,
Gao Weihe
,
Zhou Chunyang
The current highly-uncertain service environment and frequent customer complaints continue to exacerbate the work crisis of front-line employees in the service industry. This means that fr...
First published at: Feb 20, 2023
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(1014.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220729.301
Foreign Economics & Management
, Vol. 45, Issue 02
, pp. 57 - 81
MARKETING
| F270
The Impact of Consumers’ Subjective Busyness on Preference for Compromise Option
Hu Chuming
,
Wu Zihao
,
Li Xinqian
, et al
The compromise effect means that consumers are more inclined to choose an option with medium attributes when facing multiple options with multiple attributes. Busyness has become an import...
First published at: Jan 20, 2023
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(2049.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220914.301
Foreign Economics & Management
, Vol. 45, Issue 01
, pp. 67 - 87
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