Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F270

To Handle Weights with Ease or Caution?A Study on the Impact of Virtual Reality Control Sense on Consumer Perception of Product Weight

Leng Xionghui, Wan Jiayi, Peng Xiujuan, et al

In recent years, online retail has become the mainstream format of the global retail industry. However, how to overcome the natural barrier of product accessibility in online retail has no...

First published at: Oct 20, 2025

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doi:10.16538/j.cnki.fem.20250512.301

Foreign Economics & Management, Vol. 47, Issue 10, pp. 77 - 97

MARKETING | F270

“One-to-one” or “One-to-many”? A Study on the Differential Impact and Mechanisms of Service Customization Models

Wang Haoyue, Liu Dongmei, Wang Yuxuan, et al

There are two service customization models available for enterprises: “one-to-one” service customization tailored to personal needs and “one-to-many” service customization tailored to ...

First published at: Oct 20, 2025

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doi:10.16538/j.cnki.fem.20250528.301

Foreign Economics & Management, Vol. 47, Issue 10, pp. 57 - 76

MARKETING | F270

“Wow! I Got New Ideas”: A Review of Customer Inspiration and Prospects

Liu Wei, Gao Yijing, Gao Peng

In recent years, inspiration has been successfully applied to marketing, tourism management, and other fields, and has become a rapidly growing hot topic. However, the research conclusions...

First published at: Aug 20, 2025

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doi:10.16538/j.cnki.fem.20250226.301

Foreign Economics & Management, Vol. 47, Issue 08, pp. 86 - 101

MARKETING | F270

How does Cultural Tightness-Looseness Affect Consumer Behavior: A Review and Prospects

Wan Qiuyan, Yao Qi

Grounded in the strength of social norms and tolerance for normative deviations, cultures exhibit differences in tightness and looseness. Diverging from prior cultural dimensions rooted in...

First published at: Jul 20, 2025

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doi:10.16538/j.cnki.fem.20250405.301

Foreign Economics & Management, Vol. 47, Issue 07, pp. 141 - 152

MARKETING | F270

Emotional Connection: Innovative Mechanisms for Product Interaction that Meet Users’ Emotional Needs

Wu Yao, Zou Bo, Chen Xintong, et al

As supply exceeds demand, user needs are increasingly shifting from functional requirements to emotional needs. However, there is a lack of in-depth research on how to meet users’ emotion...

First published at: Jul 20, 2025

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doi:10.16538/j.cnki.fem.20241105.301

Foreign Economics & Management, Vol. 47, Issue 07, pp. 120 - 140

MARKETING | F270

The Application of Traditional Chinese Culture in Marketing Management: A Review and Prospects

Ye Weiling, Zhang Murong, Xu Su

With the proposal of cultural confidence and the rise of the China-Chic economy, elements of traditional Chinese culture have been widely applied in marketing management. The relevant acad...

First published at: Jun 20, 2025

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doi:10.16538/j.cnki.fem.20250318.301

Foreign Economics & Management, Vol. 47, Issue 06, pp. 3 - 17

MARKETING | F270

The Impact of Social Anxiety on Consumption Behavior: A Review and Prospects

Cao Fei, Wang Yuxin, Wu Bo

Social anxiety is a state of irrational fear and social avoidance which is generated when individuals are evaluated in social situations. It is playing an increasingly important role in ou...

First published at: May 20, 2025

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doi:10.16538/j.cnki.fem.20241022.301

Foreign Economics & Management, Vol. 47, Issue 05, pp. 100 - 117

MARKETING | F270

“Appearance” Matches “Behavior”: The Impact of Robot Anthropomorphism and Task Types on Consumer Preferences

Du Jiangang, Wu Zhangjian, Wang Yiran

The appearance anthropomorphism of service robots is mainly aimed at gaining recognition and trust from consumers, but as appearance anthropomorphism reaches a certain critical point, it w...

First published at: Apr 20, 2025

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doi:10.16538/j.cnki.fem.20240824.301

Foreign Economics & Management, Vol. 47, Issue 04, pp. 135 - 152

MARKETING | F270

A Review and Prospects of Research on Consumer Impatience

Ke Weilin, Fei Xianzheng, Li Ruoxi

Consumer impatience refers to the extent to which consumers are unwilling to wait to obtain certain benefits in consumption scenarios. Although research on consumer impatience is increasi...

First published at: Apr 20, 2025

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doi:10.16538/j.cnki.fem.20240910.301

Foreign Economics & Management, Vol. 47, Issue 04, pp. 115 - 134

MARKETING | F270

Product Upgrades from the Consumer Perspective: A Review and Prospects

Wu Bo, Sun Yanxin, Long Ruyin

Responding to the turbulent marketing environment, firms are enthusiastic about launching upgraded products to maintain their competitiveness. At the same time, consumers are addicted to u...

First published at: Mar 20, 2025

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doi:10.16538/j.cnki.fem.20240621.301

Foreign Economics & Management, Vol. 47, Issue 03, pp. 101 - 118