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Same Tag Articles
【With the same tag:【anthropomorphism】 Found 3 articles】
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MARKETING
| F270
Humanlike Appearance and Artificial Empathy: The Impact of Service Robot
Anthropomorphism
on Consumers’ Human-Robot Value Co-Creation Intention
Zhu Tengteng
,
Xie Lishan
,
Liu Canmian
In addition to anthropomorphic physical appearance, service robots, powered by cutting-edge technologies such as generative AI and artificial psychology, exhibit new anthropomorphic emotio...
First published at: Dec 20, 2024
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(1481.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.20240702.301
Foreign Economics & Management
, Vol. 46, Issue 12
, pp. 135 - 151
SPECIAL ISSUE
| F270
A Research on the Influence Mechanism of Anthropomorphic Service Robots on Consumer Usage Intention: The Moderating Effect of Social Class
Zhang Yi
,
Wang Yonggui
The anthropomorphism of robots plays an important role in building consumer trust and increasing customer-firm closeness. Thus, with the fast development of artificial intelligence technol...
First published at: Mar 20, 2022
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(1131.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20210818.102
Foreign Economics & Management
, Vol. 44, Issue 03
, pp. 3 - 18
营销
| F270
Status Compensation: The Effect of Brand
Anthropomorphism
“Brand as a Servant” on the Purchase Intention
Zhou Yijin
,
Mao Shiman
,
Chen Xiaoyan
Many brands work on strengthening brand bonds and building interpersonal relationships with consumers via anthropomorphism. However, different characters of brand anthropomorphism attract ...
First published at: Feb 01, 2020
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(833.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.20191112.001
Foreign Economics & Management
, Vol. 42, Issue 02
, pp. 43 - 58
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