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【With the same tag:【anthropomorphism】 Found 2 articles】 /Page Order by: Asce Desc

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SPECIAL ISSUE | F270

A Research on the Influence Mechanism of Anthropomorphic Service Robots on Consumer Usage Intention: The Moderating Effect of Social Class

Zhang Yi, Wang Yonggui

The anthropomorphism of robots plays an important role in building consumer trust and increasing customer-firm closeness. Thus, with the fast development of artificial intelligence technol...

First published at: Mar 20, 2022

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doi:10.16538/j.cnki.fem.20210818.102

Foreign Economics & Management, Vol. 44, Issue 03, pp. 3 - 18

营销 | F270

Status Compensation: The Effect of Brand Anthropomorphism “Brand as a Servant” on the Purchase Intention

Zhou Yijin, Mao Shiman, Chen Xiaoyan

Many brands work on strengthening brand bonds and building interpersonal relationships with consumers via anthropomorphism. However, different characters of brand anthropomorphism attract ...

First published at: Feb 01, 2020

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doi:10.16538/j.cnki.fem.20191112.001

Foreign Economics & Management, Vol. 42, Issue 02, pp. 43 - 58

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