虚拟社区感研究述评与展望
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313
外国经济与管理 2014 年 第 36 卷第 04 期, 页码：36 - 46
摘要
参考文献
摘要
虚拟社区的快速发展为企业开展营销活动搭建了崭新的平台,而虚拟社区感作为解释虚拟社区动态、提升虚拟社区生命力的焦点构念,引起了学术界的广泛关注。本文在系统梳理虚拟社区感研究文献的基础上,首先总结了虚拟社区感构念的起源及发展,然后介绍了虚拟社区感的维度、测量以及影响因素与影响结果等方面的研究成果,最后在总结和评价现有研究不足的基础上,提出了未来研究的若干方向。
[1]Abfalter D,Zaglia M and Mueller J.Sense of virtual community:A follow up on its measurement[J].Computers in Human Behavior,2012,28(2):400-404.
[2]Ahlbrant R S and Cunningham J V.A new public policy for neighborhood preservation[M].New York:Praeger,1979.
[3]Ba S and Pavlou P.Evidence of the effect of trust building technology in electronic markets:Price premiums and buyer behavior[J].MIS Quarterly,2002,26(3):243-268.
[4]Blanchard A L and Markus M L.Sense of virtual community-Maintaining the experience of belonging[R].Paper presented at the Annual Hawaii International Conference on System Sciences,2002.
[5]Blanchard A L and Markus M L.The experienced sense of a virtual community:Characteristics and processes[J].Database for Advances in Information Systems,2004,35(1):65-79.
[6]Blanchard A L.Developing a sense of virtual community measure[J].Cyber Psychology&Behavior,2007,10(6):827-830.
[7]Blanchard A L.Testing a model of sense of virtual community[J].Computers in Human Behavior,2008,24(5):2107-2123.
[8]Blanchard A L,Welbourne J L and Boughton M D.A model of online trust:The mediating role of norms and sense of virtual community[J].Information,Communication,and Society,2011,14(1):76-106.
[9]Buckner J C.The development of an instrument to measure neighborhood cohesion[J].American Journal of Community Psychology,1988,16(6):771-791.
[10]Burroughs S M and Eby L T.Psychological sense of community at work:A measurement system and explanatory framework[J].Journal of Community Psychology,1998,26(6):509-532.
[11]Carlson B D,et al.Social versus psychological brand community:The role of psychological sense of brand community[J].Journal of Business Research,2008,61(4):284-291.
[12]Chai S and Kim M.A socio-technical approach to knowledge contribution behavior:An empirical investigation of social networking sites users[J].International Journal of Information Management,2012,32(2):118-26.
[13]Chavis D M,Lee K S and Acosta J D.The sense of community(SCI)revised:The reliability and validity of the SCI2[R].Paper presented at the 2nd International Community Psychology Conference,Lisboa,Portugal,2008.
[14]Chen C,Chang F and Liu C.Understanding knowledge-sharing motivation,incentive mechanisms,and satisfaction in virtual communities[J].Social Behavior and Personality,2012,40(4):639-648.
[15]Chen G L,et al.Sense of virtual community and knowledge contribution in a P3virtual community:Motivation and experience[J].Internet Research,2013,23(1):4-26.
[16]Ellonen H,et al.The development of a sense of virtual community[J].International Journal of Web Based Communities,2007,3(1):114-130.
[17]Gefen D and Ridings C.Implementation team responsiveness and user evaluation of customer relationship management:A quasiexperimental design study of social exchange theory[J].Journal of Management Information Systems,2002,19(1):47-69.
[18]Hagel J and Armstrong A.Net gain:Expanding markets through virtual communities[M].Boston:Harvard Business School Press,1997.
[19]Huang J,et al.The effects of electronic word of mouth on product judgment and choice:The moderating role of the sense of virtual community[J].Journal of Applied Social Psychology,2012,42(9):2326-2347.
[20]Jin X,et al.Predicting continuance in online communities:Model development and empirical test[J].Behavior&Information Technology,2010,29(4):383-394.
[21]Keng C,et al.Effects of virtual-experience combinations on consumer-related“sense of virtual community”[J].Internet Research,2011,21(4):408-434.
[22]Koh J and Kim Y.Sense of virtual community:A conceptual framework and empirical validation[J].International Journal of Electronic Commerce,2003,8(2):75-93.
[23]Lev-On A.Engaging the disengaged:Collective action,media uses and sense of(virtual)community by Evacuees from Gush Katif[J].American Behavioral Scientist,2010,53(8):1208-1227.
[24]Lin F and Huang H.Why people share knowledge in virtual communities?The use of Yahoo!Kimo Knowledge as an example[J].Internet Research,2013,23(2):133-159.
[25]Lin H.Determinants of successful virtual communities:Contributions from system characteristics and social factors[J].Information&Management,2008,45(8):522-527.
[26]Lyu J.The role of sense of community in online brand social networking[D].Doctoral Dissertations,University of Tennessee,2012.
[27]Majewski G,et al.Knowledge sharing in immersive virtual communities of practice[J].Journal of Information and Knowledge Management Systems,2011,41(1):41-62.
[28]Martin-Niemi F and Greatbanks R.The ba of blogs:Enabling conditions for knowledge conversion in blog communities[J].Journal of Information and Knowledge Management Systems,2010,40(1):7-23.
[29]McMillan D.Sense of community[J].Journal of Community Psychology,1996,24(4):315-325.
[30]McMillan D W and Chavis D M.Sense of community:A definition and theory[J].Journal of Community Psychology,1986,14(1):6-23.
[31]Moon J W and Kim Y G.Extending the TAM for World-Wide-Web context[J].Information&Management,2001,38(4):217-230.
[32]Obst P,et al.Sense of community in science fiction fandom,Part 2:Comparing neighborhood and interest group sense of community[J].Journal of Community Psychology,2002,30(1):105-117.
[33]Obst P and Stafurik J.Online we are all able bodied:Online psychological sense of community and social support found through membership of disability-specific websites promotes well-being for people living with a physical disability[J].Journal of Community and Applied Social Psychology,2010,20(6):525-531.
[34]Ren Y,et al.Building member attachment in online communities applying theories of group identity and interpersonal bonds[J].MIS Quarterly,2012,36(3):841-864.
[35]Roberts L D,Smith L M and Pollock C M.MOOing till the cows come home:The sense of community in virtual environments[A].Sonn C C(Ed.).Psychological sense of community:Research,applications,implications[C].New York:Kluwer Academic/Plenum,2002.
[36]Rothaermel F T and Sugiyama S.Virtual internet communities and commercial success:Individual and community-level theory grounded in the atypical case of TimeZone.com[J].Journal of Management,2001,27(3):297-312.
[37]Sarason S B.The psychological sense of community:Prospects for a community psychology[M].San Francisco:Jossey-Bass,1974.
[38]Tonteri L,et al.Antecedents of an experienced sense of virtual community[J].Computers in Human Behavior,2011,27(6):2215-2223.
[39]Tsai M,Cheng N and Chen K.Understanding online group buying intention the roles of sense of virtual community and technology acceptance factors[J].Total Quality Management,2011,22(10):1091-1104.
[40]Tsai Y,et al.Modeling the relationship between IT-mediated social capital and social support:Key mediating mechanisms of sense of group[J].Technological Forecasting&Social Change,2012,79(9):1592-1604.
[41]Wang K.Sense of community and political mobilization in virtual communities:The role of dispositional and situational variable[J].Observatorio Journal,2010,4(1):73-96.
[42]Welbourn J L,Blanchard A L and Boughton M D.Motivations in virtual health communities and their relationship to community,connectedness and stress[J].Computers in Human Behavior,2013,29(1):129-139.
[43]Zhao L,et al.Cultivating the sense of belonging and motivating user participation in virtual communities:A social capital perspective[J].International Journal of Information Management,2012,32(6):574-588.
[44]Zhou T.Understanding online community user participation:A social influence perspective[J].Internet Research,2011,21(1):67-81.
[45]赵玲,鲁耀斌,邓朝华.基于社会资本理论的虚拟社区感研究[J].管理学报,2009,6(9):1169-1175.
[2]Ahlbrant R S and Cunningham J V.A new public policy for neighborhood preservation[M].New York:Praeger,1979.
[3]Ba S and Pavlou P.Evidence of the effect of trust building technology in electronic markets:Price premiums and buyer behavior[J].MIS Quarterly,2002,26(3):243-268.
[4]Blanchard A L and Markus M L.Sense of virtual community-Maintaining the experience of belonging[R].Paper presented at the Annual Hawaii International Conference on System Sciences,2002.
[5]Blanchard A L and Markus M L.The experienced sense of a virtual community:Characteristics and processes[J].Database for Advances in Information Systems,2004,35(1):65-79.
[6]Blanchard A L.Developing a sense of virtual community measure[J].Cyber Psychology&Behavior,2007,10(6):827-830.
[7]Blanchard A L.Testing a model of sense of virtual community[J].Computers in Human Behavior,2008,24(5):2107-2123.
[8]Blanchard A L,Welbourne J L and Boughton M D.A model of online trust:The mediating role of norms and sense of virtual community[J].Information,Communication,and Society,2011,14(1):76-106.
[9]Buckner J C.The development of an instrument to measure neighborhood cohesion[J].American Journal of Community Psychology,1988,16(6):771-791.
[10]Burroughs S M and Eby L T.Psychological sense of community at work:A measurement system and explanatory framework[J].Journal of Community Psychology,1998,26(6):509-532.
[11]Carlson B D,et al.Social versus psychological brand community:The role of psychological sense of brand community[J].Journal of Business Research,2008,61(4):284-291.
[12]Chai S and Kim M.A socio-technical approach to knowledge contribution behavior:An empirical investigation of social networking sites users[J].International Journal of Information Management,2012,32(2):118-26.
[13]Chavis D M,Lee K S and Acosta J D.The sense of community(SCI)revised:The reliability and validity of the SCI2[R].Paper presented at the 2nd International Community Psychology Conference,Lisboa,Portugal,2008.
[14]Chen C,Chang F and Liu C.Understanding knowledge-sharing motivation,incentive mechanisms,and satisfaction in virtual communities[J].Social Behavior and Personality,2012,40(4):639-648.
[15]Chen G L,et al.Sense of virtual community and knowledge contribution in a P3virtual community:Motivation and experience[J].Internet Research,2013,23(1):4-26.
[16]Ellonen H,et al.The development of a sense of virtual community[J].International Journal of Web Based Communities,2007,3(1):114-130.
[17]Gefen D and Ridings C.Implementation team responsiveness and user evaluation of customer relationship management:A quasiexperimental design study of social exchange theory[J].Journal of Management Information Systems,2002,19(1):47-69.
[18]Hagel J and Armstrong A.Net gain:Expanding markets through virtual communities[M].Boston:Harvard Business School Press,1997.
[19]Huang J,et al.The effects of electronic word of mouth on product judgment and choice:The moderating role of the sense of virtual community[J].Journal of Applied Social Psychology,2012,42(9):2326-2347.
[20]Jin X,et al.Predicting continuance in online communities:Model development and empirical test[J].Behavior&Information Technology,2010,29(4):383-394.
[21]Keng C,et al.Effects of virtual-experience combinations on consumer-related“sense of virtual community”[J].Internet Research,2011,21(4):408-434.
[22]Koh J and Kim Y.Sense of virtual community:A conceptual framework and empirical validation[J].International Journal of Electronic Commerce,2003,8(2):75-93.
[23]Lev-On A.Engaging the disengaged:Collective action,media uses and sense of(virtual)community by Evacuees from Gush Katif[J].American Behavioral Scientist,2010,53(8):1208-1227.
[24]Lin F and Huang H.Why people share knowledge in virtual communities?The use of Yahoo!Kimo Knowledge as an example[J].Internet Research,2013,23(2):133-159.
[25]Lin H.Determinants of successful virtual communities:Contributions from system characteristics and social factors[J].Information&Management,2008,45(8):522-527.
[26]Lyu J.The role of sense of community in online brand social networking[D].Doctoral Dissertations,University of Tennessee,2012.
[27]Majewski G,et al.Knowledge sharing in immersive virtual communities of practice[J].Journal of Information and Knowledge Management Systems,2011,41(1):41-62.
[28]Martin-Niemi F and Greatbanks R.The ba of blogs:Enabling conditions for knowledge conversion in blog communities[J].Journal of Information and Knowledge Management Systems,2010,40(1):7-23.
[29]McMillan D.Sense of community[J].Journal of Community Psychology,1996,24(4):315-325.
[30]McMillan D W and Chavis D M.Sense of community:A definition and theory[J].Journal of Community Psychology,1986,14(1):6-23.
[31]Moon J W and Kim Y G.Extending the TAM for World-Wide-Web context[J].Information&Management,2001,38(4):217-230.
[32]Obst P,et al.Sense of community in science fiction fandom,Part 2:Comparing neighborhood and interest group sense of community[J].Journal of Community Psychology,2002,30(1):105-117.
[33]Obst P and Stafurik J.Online we are all able bodied:Online psychological sense of community and social support found through membership of disability-specific websites promotes well-being for people living with a physical disability[J].Journal of Community and Applied Social Psychology,2010,20(6):525-531.
[34]Ren Y,et al.Building member attachment in online communities applying theories of group identity and interpersonal bonds[J].MIS Quarterly,2012,36(3):841-864.
[35]Roberts L D,Smith L M and Pollock C M.MOOing till the cows come home:The sense of community in virtual environments[A].Sonn C C(Ed.).Psychological sense of community:Research,applications,implications[C].New York:Kluwer Academic/Plenum,2002.
[36]Rothaermel F T and Sugiyama S.Virtual internet communities and commercial success:Individual and community-level theory grounded in the atypical case of TimeZone.com[J].Journal of Management,2001,27(3):297-312.
[37]Sarason S B.The psychological sense of community:Prospects for a community psychology[M].San Francisco:Jossey-Bass,1974.
[38]Tonteri L,et al.Antecedents of an experienced sense of virtual community[J].Computers in Human Behavior,2011,27(6):2215-2223.
[39]Tsai M,Cheng N and Chen K.Understanding online group buying intention the roles of sense of virtual community and technology acceptance factors[J].Total Quality Management,2011,22(10):1091-1104.
[40]Tsai Y,et al.Modeling the relationship between IT-mediated social capital and social support:Key mediating mechanisms of sense of group[J].Technological Forecasting&Social Change,2012,79(9):1592-1604.
[41]Wang K.Sense of community and political mobilization in virtual communities:The role of dispositional and situational variable[J].Observatorio Journal,2010,4(1):73-96.
[42]Welbourn J L,Blanchard A L and Boughton M D.Motivations in virtual health communities and their relationship to community,connectedness and stress[J].Computers in Human Behavior,2013,29(1):129-139.
[43]Zhao L,et al.Cultivating the sense of belonging and motivating user participation in virtual communities:A social capital perspective[J].International Journal of Information Management,2012,32(6):574-588.
[44]Zhou T.Understanding online community user participation:A social influence perspective[J].Internet Research,2011,21(1):67-81.
[45]赵玲,鲁耀斌,邓朝华.基于社会资本理论的虚拟社区感研究[J].管理学报,2009,6(9):1169-1175.
引用本文
朱振中, 李晓丹, 梁美丽. 虚拟社区感研究述评与展望[J]. 外国经济与管理, 2014, 36(4): 36–46.
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