虚拟社区成员参与心理机制研究述评
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外国经济与管理 2011 年 第 33 卷第 05 期, 页码：33 - 40
摘要
参考文献
摘要
虚拟社区成员的参与直接关系着社区经营的成败,成为近年来学者们的一个研究热点,产生了相当丰富的理论成果。本文对近十年来有关虚拟社区参与行为的实证研究进行了系统回顾,分别对社区参与行为的表征、动机以及心理驱动机制三个方面的研究进行了分析和评价,并指出了当前的研究所存的问题以及未来的研究方向。
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[2]Casaló,L V,Flavián,C,and Guinalíu,M.Relationship quality,community promotion and brand loyalty in virtual communities:Evidence fromfree software communities[J].International Journal of Information Management,2010,30(4):357-367.
[3]Mathwick,C,Wiertz,C,and de Ruyter,K.Social capital productionin a virtual P3 community[J].Journal of Consumer Research,2008,34(6):832-849.
[4]Bagozzi,R P,and Dholakia,U M.Open source software user communities:A study of participation in Linux user groups[J].Management Science,2006,52(7):1 099-1 115.
[5]Algeshei mer,R,Dholakia,U M,and Herrmann,A.The social influence of brand community:Evidence from European car clubs[J].Journal of Marketing,2005,69(3):19-34.
[6]Dholakia,U M,Blazevic,V,Wiertz,C,and Algeshei mer,R.Communal service delivery:Howcustomers Benefit fromparticipationin firm-hosted virtual P3 communities[J].Journal of Service Research,2009,12(2):208-226.
[7]Ren,Y Q,Kraut,R,and Kiesler,S.Applying commonidentity and bond theory to design of online communities[J].OrganizationStudies,2007,28(3):377-408.
[8]Dholakia,U M,Bagozzi,R P,and Pearo,L K.Asocial influence model of consumer participationin network-and small-group-basedvirtual communities[J].International Journal of Researchin Marketing,2004,21(3):241-263.
[9]Chu,K M.Astudy of members’helping behaviors in online community[J].Internet Research,2009,19(3):279-92.
[10]Hall,H,and Graham,D.Creation and recreation:Motivating collaboration to generate knowledge capital in online communities[J].International Journal of Information Management,2004,24(3):235-246.
[11]Lave,J,and Wenger,E.Situated learning-legiti mate peripheral participation[M].Cambridge:Cambridge University Press,1991.
[12]Fang,Y,and Neufeld,D.Understanding sustained participationin open source software projects[J].Journal of Management In-formation Systems,2009,25(4):9-55.
[13]Wasko,M M,and Faraj,S.Why should I share?Examining social capital and knowledge contribution in electronic networks ofpractice[J].MIS Quarterly,2005,29(1):35-57.
[14]Roberts,J A,Hann,I H,and Slaughter,S A.Understanding the motivations,participation,and performance of open source soft-ware developers:Alongitudinal study of the Apache projects[J].Management Science,2006,52(7):984-999.
[15]Hars,A,and Ou,S.Working for free?Motivations for participating in open-source projects[J].International Journal of ElectronicCommerce,2002,6(3):23-37.
[16]Peddibhotla,N B,and Subramani,MR.Contributing to public document repositories:Acritical mass theory perspective[J].Or-ganization Studies,2007,28(3):327-346.
[17]楼天阳,陆雄文.虚拟社区成员心理联结机制的概念模型:基于身份与纽带视角[J].营销科学学报,2009,5(3):50-60.
[18]Ma,M,and Agarwal,R.Through a glass darkly:Information technology design,identity verification,and knowledge contribu-tionin online communities[J].Information Systems Research,2007,18(1):42-67.
[19]Jin,X L,Lee,M K O,and Cheung,C M K.Predicting continuance in online communities:Model development and empirical test[J].Behavior&Information Management,2010,29(4):383-394.
[20]Porter,E C,and Donthu,N.Cultivating trust and harvesting valuein virtual communities[J].Management Science,2008,54(1):113-128.
引用本文
楼天阳, 褚荣伟, 李仪凡, 等. 虚拟社区成员参与心理机制研究述评[J]. 外国经济与管理, 2011, 33(5): 33–40.
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