8040 
5003女性创业者如何管理创业活动？这一问题因女性创业者大量涌现而变得重要，相关研究已经深化为探索基于性别差异诱发的创业情境如何影响其行为和决策规律。本文立足于性别差异的社会情境视角，认为性别差异诱发了身份认同问题，探索女性创业者身份认同策略的影响因素及其作用机制并构建了理论框架。这一框架表明：女性创业者基于合法性、独特性和真实性机制采取不同的身份认同策略，进而通过信息加工机制和注意力机制影响其创业行为决策，并进一步提出了未来研究建议。本文对于未来研究超越“性别比较”视角来探索女性创业行为规律有着重要的启发价值，同时基于性别差异情境对创业中的身份认同研究做出了理论贡献。
女性创业者身份认同策略选择及其行为影响：理论模型与未来议题
摘要
参考文献
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引用本文
李赋薇, 杨俊. 女性创业者身份认同策略选择及其行为影响：理论模型与未来议题[J]. 外国经济与管理, 2020, 42(12): 17-29.
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