With the proposal of cultural confidence and the rise of the China-Chic economy, elements of traditional Chinese culture have been widely applied in marketing management. The relevant academic research achievements are scattered across the fields of sociology, marketing, and communication studies, and have not been integrated yet. This paper firstly combs through the connotation of traditional Chinese culture, as well as the conceptual construction of the explanatory variables refined in the marketing application of elements of traditional Chinese culture. Then, it sorts out two major paths through which these explanatory variables exert their effects. Next, focusing on consumer attitudes (cognitive, emotional, and behavioral aspects) towards brands/products, this paper organizes the consequent variables and moderating variables involved in these studies. Finally, it puts forward suggestions for future research around five themes. This paper is the first review that integrates the research achievements on the marketing application of elements of traditional Chinese culture in three different disciplines, laying the foundation for subsequent in-depth discussions on the paths through which traditional Chinese culture empowers business and how business, in turn, affects the culture.