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【With the same tag:【marketing management】 Found 1 articles】
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| F270
Awe: A Complex Emotion and Its Prospects in the Field of Consumer Behavior
Ye Weiling
,
Zhou Xinyue
,
Huang Rong
Awe is a complex emotion when individuals generate multiple related emotions because of an inability to assimilate stimulus into current knowledge structures. The difficulty as well as mea...
First published at: May 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.05.006
Foreign Economics & Management
, Vol. 40, Issue 05
, pp. 69 - 83
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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