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【With the same tag:【traditional Chinese culture】 Found 2 articles】 /Page Order by: Asce Desc

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SPECIAL ISSUE | F270

An Analysis on the Philosophical Basis of Constructing the Independent Knowledge System of Chinese Marketing

Jia Lijun, He Dahao, Deng Hanyue, et al

The construction of China’s independent marketing knowledge system, in the final analysis, needs to grasp the origin of theory construction, that is, to maintain independence and autonomy...

First published at: Nov 20, 2025

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doi:10.16538/j.cnki.fem.20241225.102

Foreign Economics & Management, Vol. 47, Issue 11, pp. 31 - 44

MARKETING | F270

The Application of Traditional Chinese Culture in Marketing Management: A Review and Prospects

Ye Weiling, Zhang Murong, Xu Su

With the proposal of cultural confidence and the rise of the China-Chic economy, elements of traditional Chinese culture have been widely applied in marketing management. The relevant acad...

First published at: Jun 20, 2025

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doi:10.16538/j.cnki.fem.20250318.301

Foreign Economics & Management, Vol. 47, Issue 06, pp. 3 - 17

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