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Same Tag Articles
【With the same tag:【社交媒体】 Found 9 articles】
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ORGANIZATION RESEARCH
| F270
Online Social Capital for Organizations: A Review and Future Prospects
Li Yan
,
Chen Weiping
,
Sun Xin
Online social capital(OSC)refers to the social relationship resources that can be mobilized and utilized by actors based on the social connection and trust relationship formed by Interne...
First published at: Jan 20, 2024
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(598.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230712.301
Foreign Economics & Management
, Vol. 46, Issue 01
, pp. 123 - 138
| F832.51;F275
Does the Social Media “Voice” of Minority Shareholders Affect Corporate M&A Preference? Evidence Based on Interactive Platforms
Luo Jingbo
,
Dou Chao
For a long time, M&A is an important means and strategy for many firms to achieve leapfrog development, and it is a topic of high attention in the capital market. Because information a...
First published at: Aug 01, 2022
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(815.3 KB) |
ESI
doi:
10.16538/j.cnki.jsufe.2022.04.009
Journal of Shanghai University of Finance and Economics
, Vol. 24, Issue 04
, pp. 123 - 137
MARKETING
| F270
Does Positive Word-of-Mouth of Luxury Brands Lead to Favorable Image? The Negative Effect of Social Characteristics on Brand Attitudes in Social Media
Feng Wenting
,
Yi Mengjie
,
Sun Hongjie
Social media has become an important method for the word-of-mouth (WOM) marketing of luxury brands. Considering the social symbolism of luxury brands and the interactivity of social media,...
First published at: Jan 20, 2022
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(981.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.20210809.301
Foreign Economics & Management
, Vol. 44, Issue 01
, pp. 119 - 136
| F275;F812.42
Minority Shareholders’ “Online Voice” and Accounting Conservatism:Evidence from the Snowball Forum
Luo Jingbo
,
Xiong Yan
Listed companies have potential losses and other bad news due to governance failure and improper decision-making. If it is not confirmed in time, the accounting conservatism of the company...
First published at: Dec 03, 2021
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(1171.0 KB) |
ESI
doi:
10.16538/j.cnki.jfe.20211016.102
Journal of Finance and Economics
, Vol. 47, Issue 12
, pp. 150 - 165
| F270
A Literature Review of Social Media Complaints and Future Prospects
Zhang Chubing
,
Zhang Zhuoping
,
Han Shenghao
, et al
In recent decades, with the rapid development of social media, dynamic and real-time consumer social media complaints have become ubiquitous. At present, the social media complaint is a ma...
First published at: Dec 20, 2020
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(824.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200907.301
Foreign Economics & Management
, Vol. 42, Issue 12
, pp. 72 - 88
| F270
Para-social Interaction in Social Media and Its Marketing Effectiveness
Yuan Denghua
,
Gao Lidan
The rapid development of social media(such as live streaming, short videos, Vlogs, etc.)has attracted scholars’ attention to the theory of para-social interaction. Different from t...
First published at: Jul 01, 2020
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(707.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200407.301
Foreign Economics & Management
, Vol. 42, Issue 07
, pp. 21 - 35
| F270
A Literature Review of Social CRM and Future Prospects
Zhang Chubing
,
Han Shenghao
,
Li Na
In recent years, based on the current status and development prospects of social media technology applications, as well as the reality that enterprises are beginning to operate within the ...
First published at: Apr 01, 2019
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(1009.9 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.04.006
Foreign Economics & Management
, Vol. 41, Issue 04
, pp. 71 - 84
| F270
A Literature Review of the Incentive of User-Generated Content and Prospects
Qin Fen
,
Li Yang
User-generated content is the content created by users on Internet platforms such as social media, e-commerce websites, video-sharing websites, which has the forms of text, image, audio, v...
First published at: Aug 01, 2018
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(560.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.08.011
Foreign Economics & Management
, Vol. 40, Issue 08
, pp. 141 - 152
| F270
The Application of Social Media Evaluation in the Personnel Selection
Li Zhi
,
Li Hong
Social media evaluation on which foreign human resources experts have done a lot of research is a new way of personnel selection in the " Internet Plus” age and its application ...
First published at: Dec 01, 2017
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(558.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.2017.12.007
Foreign Economics & Management
, Vol. 39, Issue 12
, pp. 100 - 111
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