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Same Tag Articles
【With the same tag:【价值共创】 Found 20 articles】
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MARKETING
| F270
Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes
Tang Fan
,
Hou Jundong
,
Zhou Rong
As an inseparable digital context for the public, social media has become an important scenario for charity subjects to co-create social values. Therefore, a comprehensive and systematic u...
First published at: Aug 20, 2024
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(1443.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230902.301
Foreign Economics & Management
, Vol. 46, Issue 08
, pp. 120 - 137
| F270
Does Upstream and Downstream Digital Transformation Realize Value Co-creation? Micro Evidence Based on Digital Spillover
Wang Jiao
The real rate of return of the digital economy as a whole includes not only the direct increase in productivity brought about by digital investment, but also the additional economic benefi...
First published at: Oct 01, 2024
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(1042.8 KB) |
ESI
doi:
10.16538/j.cnki.jsufe.2024.05.007
Journal of Shanghai University of Finance and Economics
, Vol. 26, Issue 05
, pp. 92 - 106
SPECIAL TOPIC
| F270
How do Digital Platform Enterprises Realize Value Creation? A Comparative Case Study of Yowant Network and Haier Smart Home
Ma Hongjia
,
Lin Yue
In order to further explore the theoretical issues of the value creation mechanisms of digital platform enterprises, this paper adopts a comparative case study of Yowant Network and Haier ...
First published at: Sep 20, 2023
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(1330.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230201.402
Foreign Economics & Management
, Vol. 45, Issue 09
, pp. 22 - 37
MARKETING
| F270
Identification of Customer Engagement Capability: Connotation, Methods and Strategies
Li Qiang
,
Weng Zhigang
,
Gao Dinghui
In order to adapt to the increasingly dynamic and interactive business environment in the era of digital economy, enterprises need to actively guide customers to participate in value co-cr...
First published at: Jun 20, 2021
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(905.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.20210306.301
Foreign Economics & Management
, Vol. 43, Issue 06
, pp. 27 - 42
| F270
The Value Co-creation Mechanism of Celebrity Endorsement: Netnography of Multiple Fan Communities
Zhou Yijin
,
Bai Meijiadai
Unlike the passive consumers depicted by the traditional theories of celebrity endorsement, nowadays it is the fan community that plays a crucial role especially in the process of new cele...
First published at: Jan 20, 2021
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(1346.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200723.301
Foreign Economics & Management
, Vol. 43, Issue 01
, pp. 3 - 22
理论前沿
| F270
Co-Creation or Co-Destruction?A Literature Review of Mobile Information Technologies’ Impact on Tourism Experience Value
Hua Chenggang
,
Bai Changhong
,
Zhang Hui
Mobile information technologies are found to assist, strengthen and create new travel experiences, however, the role of which is not always positive. In some circumstances, it may cause a ...
First published at: Feb 01, 2020
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(1129.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20190926.008
Foreign Economics & Management
, Vol. 42, Issue 02
, pp. 137 - 152
| F270
A Literature Review and Prospects of Customer-Enterprise Social Value Co-creation
Jiao Juanni
,
Fan Jun
Social value co-creation refers to the management process and action of an enterprise to cooperate with its stakeholders related to its sustainable development goals, to identify value goa...
First published at: Feb 01, 2019
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(732.8 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.02.006
Foreign Economics & Management
, Vol. 41, Issue 02
, pp. 72 - 83
| F270
The Connotation and Evaluation Index of Organizational Core Values: A Multi-case Study Based on Value Co-creation
Liu Fanglong
,
Qiu Weinian
,
Zeng Chuhong
In the era of value co-creation, the organization and its customers create values together. This also requires the organization to focus on the resonance of values between its customers an...
First published at: Jan 01, 2019
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(749.3 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.01.007
Foreign Economics & Management
, Vol. 41, Issue 01
, pp. 86 - 101
| F270
Value Co-destruction Research: Origin, Present and Prospect
Chen Wei
,
Wu Zongfa
,
Xu Ju
Value co-destruction refers to the fact that at least one party’s welfare decreases due to resource misuse in the process of value formation, which means that not only positive outpu...
First published at: Jun 01, 2018
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(907.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.06.004
Foreign Economics & Management
, Vol. 40, Issue 06
, pp. 44 - 58
| F270
Research on the Effect of Value Co-creation Interactive Behavior on Brand Equity
Sun Yongbo
,
Ding Yixin
,
Wang Yong
The service is no longer a commodity but a foundation of value co-creation. Customers now try to play a role in each part of the business systems, use new methods and operational resources...
First published at: Apr 01, 2018
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(866.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.04.010
Foreign Economics & Management
, Vol. 40, Issue 04
, pp. 125 - 139
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