Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness

Xu Mengmeng, Jiang Hongyan, Liu Tian, et al

With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240118.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133

MARKETING | F270

Wang Yonggui, Liu Dongmei

Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230610.102

Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17

MARKETING | F270

“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference

Hu Guimei, Liu Wumei, Liu Hongyan

Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220929.303

Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87

| D922.28

Optimization of the Typing System of Environmental Information Disclosure by Financial Institutions: EU Experience and China’s Approach

Wu Changhai, Wei Jie

Environmental information disclosure by financial institutions is one of the key points in promoting green finance. Currently, China’s legislation mainly divides the environmental informa...

First published at: Jun 01, 2023

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doi:10.16538/j.cnki.jsufe.2023.03.010

Journal of Shanghai University of Finance and Economics, Vol. 25, Issue 03, pp. 138 - 152

MARKETING | F270

Peer Influence, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types

Gao Xue, Jiao Yuanyuan, Du Jun, et al

Customer citizenship behavior refers to the voluntary and discretionary behavior that are not required for the successful production and/or delivery of the service but that, in the aggrega...

First published at: Mar 20, 2023

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doi:10.16538/j.cnki.fem.20220916.301

Foreign Economics & Management, Vol. 45, Issue 03, pp. 118 - 136

ENTREPRENEURSHIP RESEARCH | F270

Gathering the World’s Talents and Using Them: How to Promote “Strangers” to Start a Business in the Village? From the Family-size Perspective

Zhang Qian, Lin Nan

The key to rural revitalization depends on people. A wave of immigrant entrepreneurship and related research is emerging. However, scholars have not fully explored the drivers and mechanis...

First published at: Dec 20, 2022

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doi:10.16538/j.cnki.fem.20220705.402

Foreign Economics & Management, Vol. 44, Issue 12, pp. 87 - 102

MARKETING | F270

Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention

Sheng Guanghua, Dai Jiatong, Yue Beibei

Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...

First published at: May 20, 2021

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doi:10.16538/j.cnki.fem.20200804.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105

| D912.294

Rethinking and Restructuring of the Rational Way of Data Sharing in Digital Economy: From the Perspective of Data Typing

Chen Bing, Gu Dandan

The rapid development of digital economy in China has created a miracle of economic growth, at the same time, it also raises many legal problems. The economic rule of law is especially pro...

First published at: Apr 01, 2020

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doi:10.16538/j.cnki.jsufe.2020.02.009

Journal of Shanghai University of Finance and Economics, Vol. 22, Issue 02, pp. 122 - 137

| F270

Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation

Zhou Xiaoman, Ye Shenghong, Li Jia, et al

Brand logo is an important visual symbol of the brand, which plays a key role in creating brand equity, strengthening brand cognition, and building consumer loyalty. Many companies have re...

First published at: Feb 01, 2019

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doi:10.16538/j.cnki.fem.2019.02.007

Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98

| F270

How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty

Zhu Liye, Yuan Denghua, Zhang Hongming

Based on the theory of value co-creation, western scholars began to re-examine the role of brand managers, customers and other stakeholders in the brand building from a " co-creation&...

First published at: May 01, 2018

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doi:10.16538/j.cnki.fem.2018.05.007

Foreign Economics & Management, Vol. 40, Issue 05, pp. 84 - 98