Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes

As an inseparable digital context for the public, social media has become an important scenario for charity subjects to co-create social values. Therefore, a comprehensive and systematic u...

First published at: Aug 20, 2024

View: HTML | PDF | Download PDF(1443.1 KB) | ESI

doi:10.16538/j.cnki.fem.20230902.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 120 - 137

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

View: HTML | PDF | Download PDF(1592.1 KB) | ESI

doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

ORGANIZATION RESEARCH | F270

Online Social Capital for Organizations: A Review and Future Prospects

Li Yan, Chen Weiping, Sun Xin

Online social capital（OSC）refers to the social relationship resources that can be mobilized and utilized by actors based on the social connection and trust relationship formed by Interne...

First published at: Jan 20, 2024

View: HTML | PDF | Download PDF(598.7 KB) | ESI

doi:10.16538/j.cnki.fem.20230712.301

Foreign Economics & Management, Vol. 46, Issue 01, pp. 123 - 138

| F832.51;F275

Does the Social Media “Voice” of Minority Shareholders Affect Corporate M&A Preference? Evidence Based on Interactive Platforms

Luo Jingbo, Dou Chao

For a long time, M&A is an important means and strategy for many firms to achieve leapfrog development, and it is a topic of high attention in the capital market. Because information a...

First published at: Aug 01, 2022

View: HTML | PDF | Download PDF(815.3 KB) | ESI

doi:10.16538/j.cnki.jsufe.2022.04.009

Journal of Shanghai University of Finance and Economics, Vol. 24, Issue 04, pp. 123 - 137

MARKETING | F270

Does Positive Word-of-Mouth of Luxury Brands Lead to Favorable Image? The Negative Effect of Social Characteristics on Brand Attitudes in Social Media

Feng Wenting, Yi Mengjie, Sun Hongjie

Social media has become an important method for the word-of-mouth (WOM) marketing of luxury brands. Considering the social symbolism of luxury brands and the interactivity of social media,...

First published at: Jan 20, 2022

View: HTML | PDF | Download PDF(981.8 KB) | ESI

doi:10.16538/j.cnki.fem.20210809.301

Foreign Economics & Management, Vol. 44, Issue 01, pp. 119 - 136

| F275；F812.42

Minority Shareholders’ “Online Voice” and Accounting Conservatism：Evidence from the Snowball Forum

Luo Jingbo, Xiong Yan

Listed companies have potential losses and other bad news due to governance failure and improper decision-making. If it is not confirmed in time, the accounting conservatism of the company...

First published at: Dec 03, 2021

View: HTML | PDF | Download PDF(1171.0 KB) | ESI

doi:10.16538/j.cnki.jfe.20211016.102

Journal of Finance and Economics, Vol. 47, Issue 12, pp. 150 - 165

| F270

Influencer Marketing from the Perspective of Internet Celebrity Economy: A Literature Review and Prospects

Jia Weiwei, Bie Yongyue

With the rise of internet celebrity economy and the rapid development of diversified social media platforms, influencer marketing, as a new and efficient marketing strategy, has triggered ...

First published at: Jan 20, 2021

View: HTML | PDF | Download PDF(1135.7 KB) | ESI

doi:10.16538/j.cnki.fem.20201122.301

Foreign Economics & Management, Vol. 43, Issue 01, pp. 23 - 43

| F270

A Literature Review of Social Media Complaints and Future Prospects

Zhang Chubing, Zhang Zhuoping, Han Shenghao, et al

In recent decades, with the rapid development of social media, dynamic and real-time consumer social media complaints have become ubiquitous. At present, the social media complaint is a ma...

First published at: Dec 20, 2020

View: HTML | PDF | Download PDF(824.5 KB) | ESI

doi:10.16538/j.cnki.fem.20200907.301

Foreign Economics & Management, Vol. 42, Issue 12, pp. 72 - 88

| F270

How does Enterprise Social Network Influence Enterprise Value Creating? A Literature Review

Zheng Daqing, Wang Yu, Chen Wenbo

Enterprise social network（ESN）, derived from social media and social network on an individual level, gradually penetrates the business sector and is applied to support business running o...

First published at: Jul 01, 2020

View: HTML | PDF | Download PDF(1380.2 KB) | ESI

doi:10.16538/j.cnki.fem.20200416.402

Foreign Economics & Management, Vol. 42, Issue 07, pp. 137 - 152

| F270

Para-social Interaction in Social Media and Its Marketing Effectiveness

Yuan Denghua, Gao Lidan

The rapid development of social media（such as live streaming, short videos, Vlogs, etc.）has attracted scholars’ attention to the theory of para-social interaction. Different from t...

First published at: Jul 01, 2020

View: HTML | PDF | Download PDF(707.2 KB) | ESI

doi:10.16538/j.cnki.fem.20200407.301

Foreign Economics & Management, Vol. 42, Issue 07, pp. 21 - 35