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Same Tag Articles
【With the same tag:【empathy】 Found 3 articles】
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MARKETING
| F270
Can “
Empathy
” be Realized by “Analogy”? A Study on the Tactile
Empathy
Effect of Tactile Cues in Online Product Display Images
Leng Xionghui
,
Zhou Xiaoyu
How to mitigate the negative consequences of tactile disorders in online retail is a common problem in the field of e-commerce. Tactile cues can better induce consumers to produce a tactil...
First published at: Dec 20, 2023
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(2274.2 KB) |
ESI
doi:
10.16538/j.cnki.fem.20230421.302
Foreign Economics & Management
, Vol. 45, Issue 12
, pp. 118 - 136
| F270
Prosocial Motivation of Entrepreneurs: A Literature Review and Prospects
Hu Wangbin
,
Peng Xiaoping
,
Peng Xiqiang
, et al
Today’s society is facing challenges such as disease, poverty and environmental degradation. Especially in 2020, the rampage of COVID-19 has caused serious harm to human society. The...
First published at: Oct 20, 2020
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(912.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200701.401
Foreign Economics & Management
, Vol. 42, Issue 10
, pp. 91 - 106
| F270
To Be Underdogs or Top Dogs? The Brand Biography and Consumers’ Brand Attitude: The Mediation Role of
Empathy
Shen Zhengshun
,
Li Huaibin
The brand biography is a popular topic in marketing today, in which firms author a dynamic, historical account of the events that have shaped the brand over time. Since the story narrative...
First published at: Jun 01, 2019
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(1079.1 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.06.010
Foreign Economics & Management
, Vol. 41, Issue 06
, pp. 138 - 152
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