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4766顾客细分与识别是企业营销的基础环节。在顾客与厂商深度互动与广泛参与的理论与现实背景下，传统聚焦于销售目标的顾客细分亟待拓展与丰富。本文提出顾客参与能力识别这一概念，作为顾客细分新的维度，以及价值共创的前置条件。论文梳理了顾客参与能力识别产生的商业背景、理论渊源与发展进程，区分了顾客价值需求识别与参与能力识别，基于顾客参与能力文献梳理，构建了顾客参与能力识别概念的内涵与外延，将顾客参与能力涵盖为创新能力、传播能力、推荐能力以及知识和学习能力，并归纳出结果导向和过程导向两种类型的识别路径，最后从匹配性角度提出了相应的管理策略。
顾客参与能力识别：内涵、方法与策略
摘要
参考文献
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引用本文
李强, 翁智刚, 高丁卉. 顾客参与能力识别：内涵、方法与策略[J]. 外国经济与管理, 2021, 43(6): 27-42.
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