11539 
10886随着Web2.0时代的到来W，消费者由营销信息的被动接收者转变为营销信息的主动创造者，对营销信息的分享也拥有了更多的选择权。情绪作为个体独特的心理反应，在消费者信息分享过程中的作用机制究竟如何，是一个迫切需要得到关注和探讨的全新主题。根据国内外现有研究成果，本文首先揭示了情绪对营销信息分享的作用路径；然后基于情绪分类理论探讨了不同情绪对消费者营销信息分享行为的作用差异；最后从“刺激导致情绪，情绪引发行为”的逻辑出发，对“信息—情绪—分享行为”这一过程中的相关理论进行了梳理，并就未来的研究方向进行了展望。
基于情绪视角的营销信息分享述评与展望
摘要
参考文献
4 丁绪武, 吴忠, 夏志杰. 社会媒体中情绪因素对用户转发行为影响的实证研究——以新浪微博为例[J]. 现代情报,2014, (11): 147-155 DOI:10.3969/j.issn.1008-0821.2014.11.029
5 杜建刚, 范秀成. 服务失败情境下顾客损失、情绪对补救预期和顾客抱怨倾向的影响[J]. 南开管理评论,2007, (6): 4-10, 18 DOI:10.3969/j.issn.1008-3448.2007.06.002
12 周荣辅, 张莲, 张亚明. 微信公众平台推送信息内容对顾客品牌忠诚的影响[J]. 商业研究,2016, (6): 141-147 DOI:10.3969/j.issn.1001-148X.2016.06.021
14 Akpinar E, Berger J. Valuable virality[J]. Journal of Marketing Research,2017, 54(2): 318-330 DOI:10.1509/jmr.13.0350
15 Berger J. Arousal increases social transmission of information[J]. Psychological Science,2011, 22(7): 891-893 DOI:10.1177/0956797611413294
17 Berger J, Milkman K L. What makes online content viral?[J]. Journal of Marketing Research,2012, 49(2): 192-205 DOI:10.1509/jmr.10.0353
18 Berger J, Schwartz E M. What drives immediate and ongoing word of mouth?[J]. Journal of Marketing Research,2011, 48(5): 869-880 DOI:10.1509/jmkr.48.5.869
19 Brooks A W, Schweitzer M E. Can nervous Nelly negotiate? How anxiety causes negotiators to make low first offers, exit early, and earn less profit[J]. Organizational Behavior and Human Decision Processes,2011, 115(1): 43-54 DOI:10.1016/j.obhdp.2011.01.008
20 Ekman P, Friesen W V. Constants across cultures in the face and emotion[J]. Journal of Personality and Social Psychology,1971, 17(2): 124-129 DOI:10.1037/h0030377
21 Forgas J P, George J M. Affective influences on judgments and behavior in organizations: An information processing perspective[J]. Organizational Behavior and Human Decision Processes,2001, 86(1): 3-34 DOI:10.1006/obhd.2001.2971
22 Fredrickson B L, Branigan C. Positive emotions broaden the scope of attention and thought-action repertoires[J]. Cognition and Emotion,2005, 19(3): 313-332 DOI:10.1080/02699930441000238
23 Gross J J. Emotion regulation: Current status and future prospects[J]. Psychological Inquiry,2015, 26(1): 1-26 DOI:10.1080/1047840X.2014.940781
24 Hansen L K, Arvidsson A, Nielsen F A, et al. Good friends, bad news — Affect and virality in Twitter[A]. Park J J, Yang L T, Lee C. Future information technology[C]. Berlin, Heidelberg: Springer, 2011.
25 Hatfield E, Cacioppo J T, Rapson R L. Emotional contagion[J]. Current Directions in Psychological Science,1993, 2(3): 96-100 DOI:10.1111/1467-8721.ep10770953
26 Heath C. Do people prefer to pass along good or bad news? Valence and relevance of news as predictors of transmission propensity[J]. Organizational Behavior and Human Decision Processes,1996, 68(2): 79-94 DOI:10.1006/obhd.1996.0091
27 Heath C, Bell C, Sternberg E. Emotional selection in memes: The case of urban legends[J]. Journal of Personality and Social Psychology,2001, 81(6): 1028-1041 DOI:10.1037/0022-3514.81.6.1028
28 Howard D J, Gengler C. Emotional contagion effects on product attitudes[J]. Journal of Consumer Research,2001, 28(2): 189-201 DOI:10.1086/322897
29 Izard C E. Human emotions[M]. New York: Plenum, 1977.
30 Izard C E. Basic emotions, natural kinds, emotion schemas, and a new paradigm[J]. Perspectives on Psychological Science,2007, 2(3): 260-280 DOI:10.1111/j.1745-6916.2007.00044.x
31 Keller M C, Fredrickson B L, Ybarra O, et al. A warm heart and a clear head: The contingent effects of weather on mood and cognition[J]. Psychological Science,2005, 16(9): 724-731 DOI:10.1111/j.1467-9280.2005.01602.x
32 Kissler J, Herbert C, Peyk P, et al. Buzzwords: Early cortical responses to emotional words during reading[J]. Psychological Science,2007, 18(6): 475-480 DOI:10.1111/j.1467-9280.2007.01924.x
33 Liu J M, Li C, Ji Y G, et al. Like it or not: The fortune 500s Facebook strategies to generate users’ electronic word-of-mouth[J]. Computers in Human Behavior,2017, 73: 605-613 DOI:10.1016/j.chb.2017.03.068
34 Luminet IV O, Bouts P, Delie F, et al. Social sharing of emotion following exposure to a negatively valenced situation[J]. Cognition and Emotion,2000, 14(5): 661-688 DOI:10.1080/02699930050117666
35 Nielsen M I S W. Computer-mediated communication and self-awareness: A selective review[J]. Computers in Human Behavior,2017, 76: 554-560 DOI:10.1016/j.chb.2017.08.015
36 Oh O, Kwon K H, Rao H R. An exploration of social media in extreme events: Rumor theory and Twitter during the Haiti earthquake 2010[A]. International conference on information systems, ICIS 2010[C]. Saint Louis, Missouri, USA: ICIS, 2010.
38 Peters K, Kashima Y, Clark A. Talking about others: Emotionality and the dissemination of social information[J]. European Journal of Social Psychology,2009, 39(2): 207-222 DOI:10.1002/ejsp.v39:2
39 Podoynitsyna K, van der Bij H, Song M. The role of mixed emotions in the risk perception of novice and serial entrepreneurs[J]. Entrepreneurship Theory and Practice,2012, 36(1): 115-140 DOI:10.1111/etap.2012.36.issue-1
40 Rimé B. Emotion elicits the social sharing of emotion: Theory and empirical review[J]. Emotion Review,2009, 1(1): 60-85 DOI:10.1177/1754073908097189
41 Stieglitz S, Dang-Xuan L. Emotions and information diffusion in social media: Sentiment of microblogs and sharing behavior[J]. Journal of Management Information Systems,2013, 29(4): 217-248 DOI:10.2753/MIS0742-1222290408
42 Tracy J L, Randles D. Four models of basic emotions: A review of Ekman and Cordaro, Izard, Levenson, and Panksepp and Watt[J]. Emotion Review,2011, 3(4): 397-405 DOI:10.1177/1754073911410747
43 Tucker C E. The reach and persuasiveness of viral video ads[J]. Marketing Science,2015, 34(2): 281-296 DOI:10.1287/mksc.2014.0874
44 Watson D, Tellegen A. Issues in dimensional structure of affect — Effects of descriptors, measurement error, and response formats: Comment on Russell and Carroll[J]. Psychological Bulletin,1999, 125(5): 601-610 DOI:10.1037/0033-2909.125.5.601
45 Wu S M, Tan C H, Kleinberg J, et al. Does bad news go away faster?[A]. Proceedings of the 5th international AAAI conference on weblogs and social media[C]. Barcelona, Catalonia, Spain: AAAI, 2011.
46 Zhao J C, Dong L, Wu J J, et al. MoodLens: An emoticon-based sentiment analysis system for chinese tweets[A]. Proceedings of the 18th ACM SIGKDD international conference on knowledge discovery and data mining[C]. Beijing, China: ACM, 2012.
引用本文
李宏, 刘菲菲. 基于情绪视角的营销信息分享述评与展望[J]. 外国经济与管理, 2018, 40(9): 143-152.
导出参考文献，格式为：
下一篇：战略形成、创业学习与新创企业绩效
