服务主导逻辑产生原因、核心观点探析与未来研究展望
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外国经济与管理 2013 年 第 35 卷第 04 期, 页码：2 - 12
摘要
参考文献
摘要
服务主导逻辑自提出至今已有九个年头,并且已经形成了自己的理论框架,在解释当今服务经济相关问题方面显示出了强大的张力。鉴于国内部分学者对服务主导逻辑的理论渊源、发展脉络、核心观点的理解还缺乏系统性甚至存在误区,本文在梳理现有服务主导逻辑研究文献的基础上,从商品与服务之争入手分析了服务主导逻辑的产生原因、核心观点,并在此基础上对未来研究进行了展望,旨在为国内学者全面了解服务主导逻辑这一全新的理论提供参考,同时为我国发展服务经济提供理论依据。
①检索“Google学术搜索”(http://scholar.google.com/)显示,截至2013年3月6日,Vargo和Lusch2004年在《Journal ofMarketing》杂志上发表的《Evolving to a New Dominant Logic forMarketing》一文已被引用3735次。
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[2]Cole W E and Mogab J W.The economics of total quality management:Clashing paradigms in the global market[M].Cambridge,MA:Blackwell,1995.
[3]Constantin J A and Lusch R F.Understanding resource manage-ment[M].Oxford,OH:The Planning Forum,1994.
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[5]Dickson P R.Toward a general theory of competitive rationality[J].Journal of Marketing,1992,56(1):69-83.
[6]Gronroos C.From marketing mix to relationship marketing:Toward a paradigm shift in marketing[J].Asia-Australia Marketing Journal,1994,32(2):4-20.
[7]Gummesson E.Broadening and specifying relationship marke-ting[J].Asia-Australia Marketing Journal,1994,2(1):31-43.
[8]Hauser J R and Clausing D.The house of quality[J].Harvard Business Review,1988,66(5/6):63-73.
[9]Hunt S D and Morgan R M.The comparative advantage theory of competition[J].Journal of Marketing,1995,59(2):1-15.
[10]Kotler P.Marketing management:Analysis,planning,imple-mentation,and control[M].Upper Saddle River,NJ:Prentice Hall,1997.
[11]Lusch R F and Vargo S L.Service dominant logic:Reactions,reflections and refinements[J].Marketing Theory,2006a,6(3):281-288.
[12]Lusch R F and Vargo S L.The service dominant logic of marketing:Dialog,debate,and directions[M].Armonk,NY:ME Sharpe,2006b.
[13]Lusch R F,et al.Service,value networks and learning[J].Journal of the Academy of Marketing Science,2010,38(1):19-31.
[14]Malthus T.An essay on the principle of population[M].Lon-don:Printed for Johnson J,in St.Paul’s Church-Yard,1798.
[15]Mokyr J.The gifts of Athena:Historical origins of the know-ledge economy[M].Princeton,NJ:Princeton University Press,2002.
[16]Moorman C and Rust R T.The role of marketing[J].Journal of Marketing,1999,63(S.I.):180-197.
[17]Parasuraman A,et al.A conceptual model of service quality and its implications for future research[J].Journal of Marke-ting,1985,49(2):33-46.
[18]Prahalad C K and Hamel G.The core competence of the corpora-tion[J].Harvard Business Review,1990,68(5/6):79-91.
[19]Rifkin J.The age of access:The new culture of hypercapita-lism,where all of life is a paid-for experience[M].New York:Putnam,2000.
[20]Srivastava R K,et al.The resource-based view and marke-ting:The role of market-based assets in gaining competitive advantage[J].Journal of Management,2001,27(6):777-802.
[21]Vargo S L and Lusch R F.Evolving to a new dominant logic for marketing[J].Journal of Marketing,2004,68(1):1-17.
[22]Vargo S L and Lusch R F.Service dominant logic:Continuing the evolution[J].Journal of the Academy of Marketing Sci-ence,2008,36(1):1-10.
[23]Vargo S L and Lusch R F.From repeat patronage to value co-creation in service ecosystems:A transcending conceptualiza-tion of relationship[J].Journal of Business Market Manage-ment,2010,4(4):169-179.
[24]Vargo S L and Lusch R F.It’s all B2B…and beyond:Toward a systems perspective of the market[J].Industrial Marketing Management,2011,40(2):181-187.
[25]Vargo S L and Morgan F W.Services in society and academic thought:An historical analysis[J].Journal of Macromarketing,2005,25(1):42-53.
[26]Webster F E.The changing role of marketing in the corpora-tion[J].Journal of Marketing,1992,56(4):1-17.
[27]Womack J P and Jones D T.Lean solutions:How companies and customers can create value and wealth together[M].New York:Free Press,2005.
[28]Zeithaml V A,et al.Problems and strategies in services mar-keting[J].Journal of Marketing,1985,49(2):33-46.
[29]李雷,赵先德,杨怀珍.国外新服务开发研究现状述评与趋势展望[J].外国经济与管理,2012a,34(1):36-45.
[30]李雷,赵先德,简兆权.电子服务概念界定与特征识别——从商品主导逻辑到服务主导逻辑[J].外国经济与管理,2012b,34(4):2-10.
[1]Capon N and Glazer R.Marketing and technology:A strategic coalignment[J].Journal of Marketing,1987,51(3):1-14.
[2]Cole W E and Mogab J W.The economics of total quality management:Clashing paradigms in the global market[M].Cambridge,MA:Blackwell,1995.
[3]Constantin J A and Lusch R F.Understanding resource manage-ment[M].Oxford,OH:The Planning Forum,1994.
[4]Day G.The capabilities of market-driven organization[J].Journal of Marketing,1994,58(4):37-52.
[5]Dickson P R.Toward a general theory of competitive rationality[J].Journal of Marketing,1992,56(1):69-83.
[6]Gronroos C.From marketing mix to relationship marketing:Toward a paradigm shift in marketing[J].Asia-Australia Marketing Journal,1994,32(2):4-20.
[7]Gummesson E.Broadening and specifying relationship marke-ting[J].Asia-Australia Marketing Journal,1994,2(1):31-43.
[8]Hauser J R and Clausing D.The house of quality[J].Harvard Business Review,1988,66(5/6):63-73.
[9]Hunt S D and Morgan R M.The comparative advantage theory of competition[J].Journal of Marketing,1995,59(2):1-15.
[10]Kotler P.Marketing management:Analysis,planning,imple-mentation,and control[M].Upper Saddle River,NJ:Prentice Hall,1997.
[11]Lusch R F and Vargo S L.Service dominant logic:Reactions,reflections and refinements[J].Marketing Theory,2006a,6(3):281-288.
[12]Lusch R F and Vargo S L.The service dominant logic of marketing:Dialog,debate,and directions[M].Armonk,NY:ME Sharpe,2006b.
[13]Lusch R F,et al.Service,value networks and learning[J].Journal of the Academy of Marketing Science,2010,38(1):19-31.
[14]Malthus T.An essay on the principle of population[M].Lon-don:Printed for Johnson J,in St.Paul’s Church-Yard,1798.
[15]Mokyr J.The gifts of Athena:Historical origins of the know-ledge economy[M].Princeton,NJ:Princeton University Press,2002.
[16]Moorman C and Rust R T.The role of marketing[J].Journal of Marketing,1999,63(S.I.):180-197.
[17]Parasuraman A,et al.A conceptual model of service quality and its implications for future research[J].Journal of Marke-ting,1985,49(2):33-46.
[18]Prahalad C K and Hamel G.The core competence of the corpora-tion[J].Harvard Business Review,1990,68(5/6):79-91.
[19]Rifkin J.The age of access:The new culture of hypercapita-lism,where all of life is a paid-for experience[M].New York:Putnam,2000.
[20]Srivastava R K,et al.The resource-based view and marke-ting:The role of market-based assets in gaining competitive advantage[J].Journal of Management,2001,27(6):777-802.
[21]Vargo S L and Lusch R F.Evolving to a new dominant logic for marketing[J].Journal of Marketing,2004,68(1):1-17.
[22]Vargo S L and Lusch R F.Service dominant logic:Continuing the evolution[J].Journal of the Academy of Marketing Sci-ence,2008,36(1):1-10.
[23]Vargo S L and Lusch R F.From repeat patronage to value co-creation in service ecosystems:A transcending conceptualiza-tion of relationship[J].Journal of Business Market Manage-ment,2010,4(4):169-179.
[24]Vargo S L and Lusch R F.It’s all B2B…and beyond:Toward a systems perspective of the market[J].Industrial Marketing Management,2011,40(2):181-187.
[25]Vargo S L and Morgan F W.Services in society and academic thought:An historical analysis[J].Journal of Macromarketing,2005,25(1):42-53.
[26]Webster F E.The changing role of marketing in the corpora-tion[J].Journal of Marketing,1992,56(4):1-17.
[27]Womack J P and Jones D T.Lean solutions:How companies and customers can create value and wealth together[M].New York:Free Press,2005.
[28]Zeithaml V A,et al.Problems and strategies in services mar-keting[J].Journal of Marketing,1985,49(2):33-46.
[29]李雷,赵先德,杨怀珍.国外新服务开发研究现状述评与趋势展望[J].外国经济与管理,2012a,34(1):36-45.
[30]李雷,赵先德,简兆权.电子服务概念界定与特征识别——从商品主导逻辑到服务主导逻辑[J].外国经济与管理,2012b,34(4):2-10.
引用本文
李雷, 简兆权, 张鲁艳. 服务主导逻辑产生原因、核心观点探析与未来研究展望[J]. 外国经济与管理, 2013, 35(4): 2–12.
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