, 3
7019 
7970反事实思维帮助个体分析和解构过去以便更好理解现在，并且为未来行为和事件做准备。创业失败意味着创业实际结果与创业者预期结果或目标偏离，这种偏差能够刺激、激发创业者进行反事实思维。在综述心理学和创业领域内反事实思维研究基础上，从主、客观两方面论证创业者特征、创业失败事件与失败后反事实思维关系，并且讨论了反事实思维对创业者失败后恢复和学习的作用机制，构建理论框架基础上提出未来研究展望。“双创”背景下分析创业失败后创业者的认知和思维，有助于理解从失败中恢复和学习的机制，训练创业者从失败中学习的技巧和策略，对于创业者本人和整个社会都具有重要现实意义和价值。
创业失败情境下的反事实思维研究框架构建
摘要
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引用本文
郝喜玲, 张玉利, 刘依冉, 等. 创业失败情境下的反事实思维研究框架构建[J]. 外国经济与管理, 2018, 40(4): 3-15.
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