Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

MARKETING | F270

The Impact of Humorous Advertising on Brand Gender

Du Weiyu, Shi Zhaohao, Ke Wenjie

Brand gender, as a dimension of brand personality, has been widely applied in marketing strategy. Under the commercial context emphasizing brand image shaping, the importance of exploring ...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20230712.302

Foreign Economics & Management, Vol. 45, Issue 12, pp. 137 - 151

MARKETING | F270

Marketing Effect, Influence Factors, and Mechanisms of Advertisement Dynamism

Chu Xing-Yu (Marcos), Tang Liulu, Dickson Tok, et al

Advertisement (ad) dynamism is a strategy that has been widely used in marketing practice. With the development of advertising media, modern advertising has gradually shifted from print to...

First published at: Oct 20, 2022

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doi:10.16538/j.cnki.fem.20220621.302

Foreign Economics & Management, Vol. 44, Issue 10, pp. 104 - 116

MARKETING | F270

Computational Advertising Research from the Perspective of Psychological Synergy: Review and Outlook

Liu Tong, Huang Minxue, Yu Zhengdong

Computational advertising is defined as a broad, data-driven advertising approach relying on or facilitated by enhanced computing capabilities, mathematical models / algorithms, and the te...

First published at: Jul 20, 2022

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doi:10.16538/j.cnki.fem.20220429.303

Foreign Economics & Management, Vol. 44, Issue 07, pp. 101 - 125

| F272

Earnings Benchmarks and Enterprises’ Expenditure Manipulation：Evidence from Advertising Expenditures

Wang Liangliang, Zhu Fangzhen, Wang Qiannan, et al

Under the background of the new economic era, great changes have taken place in the business environment faced by enterprises. The business model of enterprises is changing from the “prod...

First published at: Oct 01, 2021

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doi:10.16538/j.cnki.jsufe.2021.05.008

Journal of Shanghai University of Finance and Economics, Vol. 23, Issue 05, pp. 107 - 122

| D922.28

Optimization of China’s Financial Advertising Regulation System: Based on Behavioral Finance and EU Experience

Ren Chao

With the rapid development of Internet finance, the volume of China’s financial advertising has exploded. On the one hand, the problems caused by false and misleading information containe...

First published at: Apr 01, 2021

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doi:10.16538/j.cnki.jsufe.2021.02.010

Journal of Shanghai University of Finance and Economics, Vol. 23, Issue 02, pp. 136 - 152

营销 | F270

The Persuasion of Health-Related Advertising: Which Is More Important, “Effectiveness” or “Easiness to Use”?

Dong Zerui, Du Jiangang, Meng Lu

With the implementation and promotion of the “Healthy China” strategy, health-related issues have received increasing attention from the corporate and academic communities. For...

First published at: Feb 01, 2020

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doi:10.16538/j.cnki.fem.20191015.001

Foreign Economics & Management, Vol. 42, Issue 02, pp. 71 - 83

| F270

Implicit or Explicit: Literature Review and Prospects of Research on the Effects of Advertising Metaphors

Yu Hang, Chen Xianglan

Metaphorical advertisements are those mainly relying on the usage of metaphors to deliver the advertising appeal. They are contrasted to non-metaphorical advertisements in which the advert...

First published at: Oct 01, 2018

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doi:10.16538/j.cnki.fem.2018.10.005

Foreign Economics & Management, Vol. 40, Issue 10, pp. 54 - 65

| F270

A Literature Review of Advertising Synergy Effect and Prospects

Wang Ping, Sun Wanling, Fan Xiucheng, et al

Due to the diverse development of media and the emergence of simultaneous multi-media usage, the advertising synergy effect has received much attention. This paper makes a systematic revie...

First published at: Nov 20, 2016

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doi:10.16538/j.cnki.fem.2016.11.002

Foreign Economics & Management, Vol. 38, Issue 11, pp. 14 - 28

移动营销研究述评与展望

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Foreign Economics & Management, Vol. 37, Issue 10, pp.