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【With the same tag:【word-of-mouth】 Found 3 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

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doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

HUMAN RESOURCE MANAGEMENT | F270

“Interior”and “Face”of Employer Brand: The Effectiveness to Drive Employees’ Work Engagement and Word-of-Mouth

Chen Jianan, Gu Xing, Cheng Shuang

Different from consumer-oriented business brand, employer brand is a brand established by an organization as an employer to attract potential employees and retain existing employees. Since...

First published at: Mar 20, 2021

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doi:10.16538/j.cnki.fem.20200723.302

Foreign Economics & Management, Vol. 43, Issue 03, pp. 107 - 118

| F270

Who Moved “My” Performance? Driving Factors and Effect Mechanism for P2P Trading Volume

Wei Liping, Chen Demian, Xie Shengqiang

Taking the survival and development of P2P enterprises as the standpoint, this paper explores the driving factors of P2P trading volume and path mechanism of co-evolution among variables i...

First published at: Jun 01, 2017

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doi:10.16538/j.cnki.fem.2017.06.009

Foreign Economics & Management, Vol. 39, Issue 06, pp. 114 - 124

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