Taking the survival and development of P2P enterprises as the standpoint, this paper explores the driving factors of P2P trading volume and path mechanism of co-evolution among variables in the aspects of supply-demand mechanism, borrowing rate and word-of-mouth. It arrives at the following conclusions: firstly, financing demand and investment demand are two key driving factors for P2P platform performance; secondly, the increase in borrowing rate does not result in the rise in trading volume; on the contrary, with the increase in P2P trading volume, the borrowing rate reduces instead, which is consistent with the reality and to a certain extent shows that the development of P2P enterprises is becoming more and more rational; thirdly, negative word-of-mouth does not have the significant effect on P2P trading volume, showing that there is the rigid demand for P2P from one aspect; in addition, with the increase in P2P trading volume, negative word-of-mouth of P2P platforms also rises, implying that customer experience in P2P industry is poor and there is plenty of room for improvement in services quality and word-of-mouth construction. Finally, it proposes an integrated framework, which helps to understand the path mechanism of co-evolution among variables and to some extent is of practice significance to the grab of key elements by guiding P2P enterprises and the improvement of P2P platform performance.
Who Moved “My” Performance? Driving Factors and Effect Mechanism for P2P Trading Volume
Foreign Economics & Management Vol. 39, Issue 06, pp. 114 - 124 (2017) DOI:10.16538/j.cnki.fem.2017.06.009
Cite this article
Wei Liping, Chen Demian, Xie Shengqiang. Who Moved “My” Performance? Driving Factors and Effect Mechanism for P2P Trading Volume[J]. Foreign Economics & Management, 2017, 39(6): 114–124.
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