Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness

Xu Mengmeng, Jiang Hongyan, Liu Tian, et al

With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240118.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133

MARKETING | F270

Wang Yonggui, Liu Dongmei

Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230610.102

Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17

MARKETING | F270

“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference

Hu Guimei, Liu Wumei, Liu Hongyan

Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220929.303

Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87

MARKETING | F270

Peer Influence, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types

Gao Xue, Jiao Yuanyuan, Du Jun, et al

Customer citizenship behavior refers to the voluntary and discretionary behavior that are not required for the successful production and/or delivery of the service but that, in the aggrega...

First published at: Mar 20, 2023

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doi:10.16538/j.cnki.fem.20220916.301

Foreign Economics & Management, Vol. 45, Issue 03, pp. 118 - 136

ENTREPRENEURSHIP RESEARCH | F270

Gathering the World’s Talents and Using Them: How to Promote “Strangers” to Start a Business in the Village? From the Family-size Perspective

Zhang Qian, Lin Nan

The key to rural revitalization depends on people. A wave of immigrant entrepreneurship and related research is emerging. However, scholars have not fully explored the drivers and mechanis...

First published at: Dec 20, 2022

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doi:10.16538/j.cnki.fem.20220705.402

Foreign Economics & Management, Vol. 44, Issue 12, pp. 87 - 102

MARKETING | F270

Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention

Sheng Guanghua, Dai Jiatong, Yue Beibei

Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...

First published at: May 20, 2021

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doi:10.16538/j.cnki.fem.20200804.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105

| F830.91

Scholar-type CEOs and Stock Price Crash Risk of Listed Companies

He Ying, Han Mengting

For China’s stock market, which is in the emerging capital market, chasing the rise and killing the fall and extreme market risks occur frequently. The risk of stock price crash caused by...

First published at: Aug 01, 2021

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doi:10.16538/j.cnki.jsufe.2021.04.009

Journal of Shanghai University of Finance and Economics, Vol. 23, Issue 04, pp. 121 - 137

| F270

How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty

Zhu Liye, Yuan Denghua, Zhang Hongming

Based on the theory of value co-creation, western scholars began to re-examine the role of brand managers, customers and other stakeholders in the brand building from a " co-creation&...

First published at: May 01, 2018

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doi:10.16538/j.cnki.fem.2018.05.007

Foreign Economics & Management, Vol. 40, Issue 05, pp. 84 - 98

| F270

A Literature Review of Story Marketing from a Perspective of Improving Consumer Experience

Li Aimei, Chen Chunxia, Sun Hailong, et al

In the experience marketing era, focus on consumer experience and the creation of an unforgettable experience for consumers have become the key to successful marketing. Story, as an ancien...

First published at: Dec 01, 2017

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doi:10.16538/j.cnki.fem.2017.12.009

Foreign Economics & Management, Vol. 39, Issue 12, pp. 127 - 139

| F270

Gender Stereotype: The Threat or Opportunity for Female Innovators in Technological Innovation?

Wu Xintong, Chen Jin, Mei Liang, et al

As an important pole in the labor market, women play an important role in family, labor market and society. They undertake the important tasks of intellectual contribution, physical contri...

First published at: Nov 01, 2017

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doi:10.16538/j.cnki.fem.2017.11.004

Foreign Economics & Management, Vol. 39, Issue 11, pp. 45 - 60