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【With the same tag:【brand attitude】 Found 4 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory
Zhang Yicong, Guo Xiaoling, Xu Zhennan
First published at: Mar 20, 2024
View: HTML | PDF | Download PDF(922.7 KB) | ESI
doi:10.16538/j.cnki.fem.20230605.301
Foreign Economics & Management, Vol. 46, Issue 03, pp. 18 - 35
    |  F270
To Be Underdogs or Top Dogs? The Brand Biography and Consumers’ Brand Attitude: The Mediation Role of Empathy
Shen Zhengshun, Li Huaibin
First published at: Jun 01, 2019
View: HTML | PDF | Download PDF(1079.1 KB) | ESI
doi:10.16538/j.cnki.fem.2019.06.010
Foreign Economics & Management, Vol. 41, Issue 06, pp. 138 - 152
    |  F270
Entrepreneur Image, Consumer-entrepreneur Admiration and Consumer Brand Attitude
Liu Wei, Ji Simiao, Qi Penghu
First published at: Mar 01, 2018
View: HTML | PDF | Download PDF(789.4 KB) | ESI
doi:10.16538/j.cnki.fem.2018.03.009
Foreign Economics & Management, Vol. 40, Issue 03, pp. 121 - 136
    |  F270
Effects of Congruence between Employee Communication Behavior and Brand Personality on Consumers’ Brand Attitudes
Ye Shenghong, Wu Guobin, Hao Shuang
First published at: Jul 01, 2017
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doi:10.16538/j.cnki.fem.2017.07.007
Foreign Economics & Management, Vol. 39, Issue 07, pp. 91 - 104
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