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【With the same author name:【王海忠】 Found 10 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value
Cui Dengfeng, Li Jinxiu, Wang Haizhong
First published at: Aug 20, 2024
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doi:10.16538/j.cnki.fem.20231025.301
Foreign Economics & Management, Vol. 46, Issue 08, pp. 103 - 119,137
    |  F270
The Impact of Market Signals on Credence Products:The Moderator Role of Self-construal
Shen Manqiong, Wang Haizhong, Liu Di, et al
First published at: Nov 01, 2019
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doi:10.16538/j.cnki.fem.20190813.003
Foreign Economics & Management, Vol. 41, Issue 11, pp. 99 - 113
    |  F270
A Literature Review and Prospects of Social Crowding Research in Marketing
Shen Manqiong, Wang Haizhong, Hu Guimei
First published at: Mar 01, 2019
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doi:10.16538/j.cnki.fem.2019.03.006
Foreign Economics & Management, Vol. 41, Issue 03, pp. 85 - 97,110
    |  C939
Time Orientation: Concept Interpretation, Literature Review and Prospects in Marketing Research
Wang Haizhong, Hu Guimei, Ouyang Jianying
First published at: May 01, 2017
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doi:10.16538/j.cnki.fem.2017.05.001
Foreign Economics & Management, Vol. 39, Issue 05, pp. 3 - 18
    |  F270
Sensory Marketing:A Literature Review and Prospects
Zhong Ke, Wang Haizhong, Yang Chen
First published at: May 01, 2016
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doi:10.16538/j.cnki.fem.2016.05.006
Foreign Economics & Management, Vol. 38, Issue 05, pp. 69 - 85
  
Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing
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Foreign Economics & Management, Vol. 36, Issue 12, pp. 13 - 21
  
A Literature Review of Compensatory Consumption and Prospects
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Foreign Economics & Management, Vol. 36, Issue 09, pp. 20 - 28
  
Sense of Touch in the Domain of Consumer Behavior: Review,Application and Prospects
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Foreign Economics & Management, Vol. 36, Issue 04, pp. 25 - 35
  
原产国刻板印象逆转研究前沿探析
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Foreign Economics & Management, Vol. 33, Issue 07, pp. 34 - 40
  
品牌杠杆——整合资源赢得品牌领导地位的新模式
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Foreign Economics & Management, Vol. 31, Issue 05, pp. 23 - 29
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