/ Journals / Foreign Economics & Management
Foreign Economics & Management
LiZengquan, Editor-in-Chief
ZhengChunrong, Vice Executive Editor-in-Chief
YinHuifang HeXiaogang LiuJianguo, Vice Editor-in-Chief
Editorial Board  |  Read more about this journal »
AboutAll IssuesAuthors GuidePeer ReviewSubscribeContact Us
Home  >  All Issues  >  2014  >  No.12  >  Article Details
Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing
N/A
Full Article  |  PDF Article
Foreign Economics & Management Vol. 36, Issue 12, pp. 13 - 21 (2014)
Abstract
References
Abstract
Keywords
Cite this article
钟科, 王海忠, 杨晨. Why do People Stand by the Weak Side?A Review of the Literature of Underdog Effect in Marketing[J]. Foreign Economics & Management, 2014, 36(12): 13–21. 
Export Citations as: For   
Previous: The Relationship among Strategic Experimentation,Entrepreneurial Capability and a New Venture's Competitive Advantages:An Empirical Study in Transitional Economic Context
Next: Service Creation of Narcissistic Customers:The Impact of Perceived Control and Evaluation from Others on Service Evaluation of Narcissistic Customers
ISSUE COVER
2014, Issue 12
RELATED ARTICLES
Humanlike Appearance and Artificial Empathy: The Impact of Service Robot Anthropomorphism on Consumers’ Human-Robot Value Co-Creation Intention
Zhu Tengteng, Xie Lishan, Liu Canmian
Is the Motive Ulterior or Pure? The Effect of Brand and Activism Issue Fit on Consumer Attitudes
Xie Shengcheng, Wei Haiying, Liu Fu, et al
Intensification or Networking: Media Focus on ESG and Supply-chain Configuration
Xie Jiaping, Dong Qi, Tan Weijie, et al
Environmental Regulations and M&A Decisions of Enterprises: Empirical Evidence from Heavy-polluting Industries
Wang Shaofei, Zhang Yong, Wang Yuzhen
Parents’ Educational Expectations and Children’s Entrepreneurial Choices: Empirical Evidence from a Thousand-village Survey
Zhang Qi, He Xiaogang
The Impact of Firm Knowledge Management Capabilities on Employee Innovation Behaviors: The Mediating Effect of Knowledge-sharing Behaviors and the Moderating Effect of Job Stress
Bao Wenjie, Jin Mengzi, Huang Tao
The Microfoundations of Organizational Capability: A Review and Prospects
Li Weiwen, Li Xiaotong, Chen Yantai, et al
How do Enterprises Embed into the Platform Ecosystem to Promote Digital Transformation?
Qiu Yi, Zhou Yaming, Wang Jiexiang, et al
Disclosure or Concealment? The Protective Effect of Knowledge Embeddedness on Enterprises’ Knowledge Disclosure
Su Mengyue, Ma Hao
Causality of Institutions on Prosperity and Dynamic Game Analysis of Institutional Change: A Review of Main Contributions by 2024 Nobel Economics Laureates
Li Baoliang, Guo Qiyou, Zheng Wenzhi
Journals  |   Articles  |   Submission  |   Subscribe  |   Contact us
Copyright 2024 © Department of Academic Journals, SUFE    No. 321 Guoding Rd, Shanghai, China    P.O: 200433