Sensory marketing is defined as “a marketing method that engages the consumers' senses and affects their perception,judgment and behavior”. It is a rapidly growing research area in recent years．This paper reviews the theoretical models of sensory marketing research,and the research of consumer behavior from the perspectives of haptics,vision,audition,olfaction,taste and cross-sensory interaction．Finally,it discusses future directions in sensory marketing research.
Sensory Marketing:A Literature Review and Prospects
Foreign Economics & Management Vol. 38, Issue 05, pp. 69 - 85 (2016) DOI:10.16538/j.cnki.fem.2016.05.006
Cite this article
Zhong Ke, Wang Haizhong, Yang Chen. Sensory Marketing:A Literature Review and Prospects[J]. Foreign Economics & Management, 2016, 38(5): 69–85.
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