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【With the same author name:【何云】 Found 7 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Visual Elements in Brand Aesthetics: A Review and Prospects
He Yun, Li Xiao, Lin Jingjing, et al
First published at: Aug 20, 2022
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doi:10.16538/j.cnki.fem.20220513.301
Foreign Economics & Management, Vol. 44, Issue 08, pp. 121 - 137
    |  F270
Brand Architecture Strategy: Research Review and Prospects
Jiang Lianxiong, Zhu Huihuang, He Yun, et al
First published at: Oct 20, 2020
View: HTML | PDF | Download PDF(574.1 KB) | ESI
doi:10.16538/j.cnki.fem.20200720.301
Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61
    |  F270
Does the City Gate on Fire Benefit the Fish in Pool? The Reverse Spillover Effect of Negative Exposure of Product Brands on Ingredient Brands
He Yun, Zhong Ke, Sun Chengcheng
First published at: Nov 01, 2017
View: HTML | PDF | Download PDF(618.3 KB) | ESI
doi:10.16538/j.cnki.fem.2017.11.001
Foreign Economics & Management, Vol. 39, Issue 11, pp. 3 - 13
  
价值网研究渊源与聚变效应探析
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Foreign Economics & Management, Vol. 34, Issue 01, pp. 65 - 73
  
营销管理的新趋势——绩效营销研究探析
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Foreign Economics & Management, Vol. 33, Issue 01, pp. 43 - 49
  
品牌原型的理论基础、研究回顾与展望
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Foreign Economics & Management, Vol. 32, Issue 01, pp. 41 - 49
  
品牌理论里程碑探析
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Foreign Economics & Management, Vol. 31, Issue 01, pp. 32 - 42
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