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营销管理的新趋势——绩效营销研究探析
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Foreign Economics & Management Vol. 33, Issue 01, pp. 43 - 49 (2011)
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何云, 卢泰宏. 营销管理的新趋势——绩效营销研究探析[J]. Foreign Economics & Management, 2011, 33(1): 43–49. 
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