A Review of the Evolution and Main Contents of Entrepreneurial Intuition Research

Fang Shijian, Qin Lingling

Foreign Economics & Management Vol. 39, Issue 07, pp. 33 - 50 (2017)  DOI:10.16538/j.cnki.fem.2017.07.003

Abstract

Entrepreneurial intuition is characterized by unconsciousness, rapidity, holistic association, and contextual dependence. The research on entrepreneurial intuition has just started and lacks exploration. This paper begins with the contemporary research of intuition. Then it outlines the evolution from the concept of entrepreneurial alert to entrepreneurial intuition, explores the six antecedents of entrepreneurial intuition, analyzes the outcomes of entrepreneurial intuition, namely entrepreneurial process outcomes, entrepreneur-level outcomes, firm-level outcomes, and discusses the role of intuitive judgment and analytical judgment in decision making, especially in entrepreneurial decision making, from three theoretical perspectives of cognition continuum, dual process view and empirical deduction. Finally, due to the close relationship between entrepreneurial intuition judgment and entrepreneurial opportunities, it summarizes, evaluates and explains the content beginning with the deep analysis of entrepreneurial opportunities.

Keywords

decision-making; entrepreneurial intuition; heuristics; analytical judgment