参照群体对消费决策影响研究述评
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外国经济与管理 2008 年 第 30 卷第 06 期, 页码：51 - 58
摘要
参考文献
摘要
参照群体对消费者的决策有着重要的影响,在中国的市场环境下进行相关研究更是有着极为重要的意义。本文对消费情境下参照群体对消费决策影响的相关研究进行了述评,分析了参照群体的概念、参照群体影响的维度和参照群体影响的调节因素,梳理了有关参照群体影响的实证研究,指出了现有研究的局限并对未来的研究方向进行了展望。
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[4]Childers,T L,and Rao,A R.The influence of familial and peer-based reference groups on consumer decisions[J].Journal of Con-sumer Research,1992,19(1):198-211.
[5]Moutinho,L.Consumer behavior in tourism[J].European Journal of Marketing,1987,21(10):5-9.
[6]Bearden,WO,and Etzel,MJ.Reference group influence on product and brand purchase decisions[J].Journal of Consumer Re-search,1982,9(1):183-194.
[7]Park,C W,and Lessig,V P.Students and housewives:Difference in susceptibility to reference groupinfluence[J].Journal of Con-sumer Research,1977,4(3):102-110.
[8]Guzman,F,Montana,J,and Sierra,V.Brand building by associating to public services:A reference group influence model[J].Journal of Brand Management,2006,13(4/5):353-362.
[9]Yang,J,He,X,and Lee,H.Social reference group influence on mobile phone purchasing behavior:A cross-nation comparativestudy[J].International Journal of Mobile Communications,2007,5(3):319-328.
[10]Brinberg,D,and Pli mpton,L.Self-monitoring and product conspicuousness on reference groupinfluence[J].Advances of Consum-er Research,1986,13(1):297-300.
[11]Dotson,MJ.Formal andinformal work groupinfluences on member purchasing behavior[D].Dissertationfor D.B.A.,MississippiState University,1984.
[12]Lessig,V P,and Park,C W.Motivational reference group influence:Relationship to product complexity,conspicuousness andbrand distinction[J].European Research,1982,10(2):91-101.
[13]Burnkrant,B E,and Cousineau,A.Informational and normative social influence in buyer behavior[J].Journal of Consumer Re-search,1975,2(3):206-215.
[14]Bearden,WO,Netemeyer,R G,and Teel,J E.Measurement of consumer susceptibility tointerpersonal influence[J].Journal ofConsumer Research,1989,15(2):473-481.
[15]Witt,R E,and Bruce,G D.Groupinfluence and brand choice congruence[J].Journal of Marketing Research,1972,9(4):440-443.
[16]Lord,K R,Lee,M,and Choong,P.Differences in normative and informational social influence[J].Advances in Consumer Re-search,2001,28(1):280-285.
[17]Mascarenhas,O AJ,and Higby,M A.Peer,parent,and mediainfluencesin teen apparel shopping[J].Journal of the Academy ofMarketing Science,1993,21(1):53-58.
[18]Brown,J J,and Reingen,P H.Social ti mes and word-of-mouthreferral behavior[J].Journal of Consumer Research,1987,14(3):350-362.
[19]Byrd,S G.Information sources and reference group use and influence by young,single adults in clothing purchase decisions[D].Dissertation for Ph.D.,The University of Tennessee,1986.
[20]Hayg,O.Reference groupinfluence on opinion expression[J].International Journal of Public Opinion Research,1996,8(4):335-354.
引用本文
贾鹤, 王永贵, 刘佳媛, 等. 参照群体对消费决策影响研究述评[J]. 外国经济与管理, 2008, 30(6): 51–58.
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