客户化企业组织范式探析
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外国经济与管理 2007 年 第 29 卷第 03 期, 页码：9 - 17
摘要
参考文献
摘要
本文介绍并梳理了主要由欧洲营销学家从营销学研究视角提出的“客户化企业组织范式”的观点和思想。客户化企业组织范式完全不同于管理组织学的生产者“控制”和“猎取”顾客的视角。建立客户化企业组织是为了适应“顾客主导经济的时代”,在企业内将“顾客导向”从“观念”层面深入到“制度安排”层面,使企业组织的顾客外置变为内置。客户化企业范式的理论依据是“生产者服从顾客”的经营假说,其组织基因特征是快速响应顾客需要,而其组织管理特征则是以价值让渡网络为基本业务平台,以“齿轮”式“硬连接”为主要协调方式,以“性能价值”、“价格价值”和“个性化价值”为价值创造系统。
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③亚马逊收购出版公司:“按需出书”[N].经济参考报,2005-04-03:3.
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[6]Walton,Richard E.From control to commitment in the workplace[J].Harvard Business Review,1985,63(2):77-84.
[7]Don E Schultz.Network and interactive marketing system[A].in Philp J Kithen(Ed.).The future of marketing-critical 21st-centuryperspectives[C].Palgrave Macmillan:Basingstoke,2003:13-44.
[8]Jagdish N Sheth,and Rajendra S Sisodia.The future of marketing[A].in Philip J Kitchen(Ed.).The future of marketing-critical 21st-century perspectives[C].Palgrave Macmillan:Basingstoke,2003:163-188.
[9]Levitt,T.Marketing myopia[J].Harvard Business Review,1960,38(4):45-56.
[10]Miller,Danny,and Shamsie,Jamal.The resource-based view of the firm in two environments:The Hollywood film studios from 1936to 1965[J].Academy of Management Journal,1996,39(3):519-543.
[11]Cairncross,F.The Death of distance[M].MA,Boston:HBS Press,1997.
[12]Camille P Schuster,and Donald F Dufek.The consumer...else![M].NY:International Business Press,2004.
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[16]Michael de Kare-Silver.Streamlining-using new technologies and the internet to transform performance[M].Palgrave Macmillan:Basingstoke,2002.
[17]David W Cravens,Shannon H shipp,and Karen S Craven.Reforming the traditional organization:The mandate for developing net-works[J].Business Horizons,1994,(5):12-19.
[18]Mittal,B,and Sheth,J N.Value space[M].NewYork:McGraw-hill,2001.
③亚马逊收购出版公司:“按需出书”[N].经济参考报,2005-04-03:3.
引用本文
于建原, 李清政. 客户化企业组织范式探析[J]. 外国经济与管理, 2007, 29(3): 9–17.
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