基于“流体验”视角的顾客网上购物行为研究
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外国经济与管理 2005 年 第 27 卷第 05 期, 页码：34 - 39
摘要
参考文献
摘要
随着互联网的普及,顾客网上购物进入高速增长时期。顾客网上购物行为受其购物过程体验的显著影响,而流体验则是最为重要的网上体验之一。本文正是从顾客流体验的角度,通过分析影响顾客网上购物流体验的三个因素,将流体验的不同维度与各种顾客网上购物行为相匹配,并提出了相应的营销对策。
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[2]HsiangChen,R T Wigand,M S NilanOptimal experience of web activities[J]Computers inHumanBehavior,1999,15:585-608
[3]E M PilkeFlow experiences in information technology use[J]Human-ComputerStudies,2004,61:347-357
[4]Novak,T P,Hoffman,D L Measuring the customer experience in online environments: a structural modeling approach[J]MarketingScience,2000,19(1):22-42
[5]DonnavieveN Smith,K SivakumarFlow and internet shopping behavior: a conceptual model and research propositions[J]Journal ofBusinessResearch,2004,57:1199-1208
[6]StevenPaceA grounded theory of the flow experiences of web users[J]Human-ComputerStudies,2004,60:327-363
[7]YongxiaXiaSkadberg,JamesR KimmelVisitor’s flow experience while browsing a web site: its measurement, contrib uting factors and consequences[J]Computers inHumanBehavior,2004,20:403-422
[8]ChinLungHsu,HisPengLuWhy do people play on line games? an extendedTAM with social influences and flow expe rience[J]Information&Management,2004,41:853-868
[9]ChristinaM Finneran,PingZhangA person artifact task(PAT) model of flow antecedents in computer mediated envi ronments[J]HumanComputerStudies,2003,59:475-496
[10]沃德·汉森网络营销原理[M]北京:华夏出版社,2001,10:184-185
引用本文
卢锋华, 王陆庄. 基于“流体验”视角的顾客网上购物行为研究[J]. 外国经济与管理, 2005, 27(5): 34–39.
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