流体验理论在网络购物中的应用:研究现状评介与未来展望
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外国经济与管理 2010 年 第 32 卷第 11 期, 页码：50 - 57
摘要
参考文献
摘要
随着互联网技术的发展,网络购物越来越普遍。网络购物时消费者的行为在很大程度上会受到其购物过程中体验的影响,而流体验是其中一种非常重要的体验。本文对国外有关流体验定义及其构成维度的研究进行了总结,并重点从网络环境下流体验的概念、网络环境下消费者流体验的影响因素以及流体验对网络购物的影响三个方面梳理了网络购物环境下的流体验研究,最后指出了未来研究方向。
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[12]Koufaris,M.Applying the technology acceptance model and flowtheory to online consumer behavior[J].Information SystemsResearch,2002,13(2):205-223.
[13]Pace,S.Agrounded theory of the flowexperiences of Web users[J].International Journal Human-Computer Studies,2004,60(3):327-363.
[14]Huang,Y,and Chung,J Y.A Web service-based framework for business integration solutions[J].Electronic Commerce Re-search and Applications,2003,2(1):15-26.
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[16]Finneran,C M,and Zhang,P A.Person-artifact-task(PAT)model of flow antecedents in computer-mediated environments[J].International Journal of Human-Computer Studies,1998,59(4):475-496.
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[19]Hausman,A V,and Siekpe,J S.The effect of Web interface features on consumer online purchase intentions[J].Journal ofBusiness Research,2009,62(1):5-13.
[20]Marchionini,G.Information seekingin electronic environments[M].Cambridge,England:Cambridge University Press,1995.
引用本文
王新新, 陈润奇. 流体验理论在网络购物中的应用:研究现状评介与未来展望[J]. 外国经济与管理, 2010, 32(11): 50–57.
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