整合营销传播理论在公共卫生危机中的应用研究——以SARS危机为例
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外国经济与管理 2004 年 第 26 卷第 03 期, 页码：33 - 38
摘要
参考文献
摘要
本文以SARS危机为例 ,分析了公共卫生危机的特点 ,提出了公共卫生危机应对机制改进的必要性。同时基于整合营销传播理论 ,提出了公共卫生危机的应对思路 ,以期对我国相关部门有所启示
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[2]BartW .E ..TheRoleofGovernmentInformationOfficers[J]JournalofGovernmentInformation,2000,23(2):456-468.
[3]Coombs,W .T ..TheDevelopmentofGuidelinesfortheSelectionoftheAppropriateCrisisResponseStrategies[J]ManagementCommunicationQuarterly,1995,18(4):447-476.
[4]DavidA .Griffith.TheRoleofCommunicationCompetenciesinInternationalBusinessRelationshipDevelopment[J]JournalofWorldBusiness,2002,37(2):256-264.
[5]Fearn-Banks.CrisisCommunications:ACasebookApproach.Mahwah[M ].NJ :LawrenceErlbaum,1996.
[6]Schultz,D .E ..MarketingCommunicationPlanninginaConvergingMarketplace[J] http://www.medill.northwestern.edu/imc/studentwork/pubs/ jic/journal/archives.htm,2000.
[7]Seeger,M .W .&UlmerR ..CommunicationOrganizationandCrisis[M ]ThousandOaks,CA :SagePublications,1998.
[8]StevenFink.CrisisManagement:PlanningfortheInevitable[M ]NewYork:AmericanManagementAssociation,1986
引用本文
申光龙, 曲飞宇. 整合营销传播理论在公共卫生危机中的应用研究——以SARS危机为例[J]. 外国经济与管理, 2004, 26(3): 33–38.
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