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整合营销传播理论在公共卫生危机中的应用研究——以SARS危机为例
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Foreign Economics & Management Vol. 26, Issue 03, pp. 33 - 38 (2004)
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申光龙, 曲飞宇. 整合营销传播理论在公共卫生危机中的应用研究——以SARS危机为例[J]. Foreign Economics & Management, 2004, 26(3): 33–38. 
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