价值的共同创造与单独创造及顾客主导逻辑下的价值创造研究评介
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外国经济与管理 2011 年 第 33 卷第 09 期, 页码：43 - 50
摘要
参考文献
摘要
价值到底是由谁创造的,一直是营销学研究争论的焦点之一,不同主导逻辑对其进行了不同的解释。本文通过对现有研究相关结论的分析和比较,指出顾客单独创造价值是顾客主导逻辑下价值创造的主要方式,并分析了顾客主导逻辑下顾客单独创造价值的途径以及相应的价值创造过程,最后指出了该领域的未来研究主题。
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[3]Voima,P,Heinonen,K,and Strandvik,T.Exploring customer value formation:A customer dominant logic perspective[R].Working Paper No.552,Hanken School of Economics,2010:1-17.
[4]Heinonen,K,Strandvik,T,Mickelsson,K,et al.Rethinking service companies’business logic:Do we need a customer-domi-nant logic as a guideline?[R].Working Paper No.546,Hanken School of Economics,2009:1-18.
[5]Gr nroos,C.Service logic revisited:Who creates value?And who co-creates?[J].European Business Review,2008,20(4):298-314.
[6]Gr nroos,C.Towards service logic:The unique contribution of value co-creation[R].Working Paper No.544,Hanken Schoolof Economics,2009:1-28.
[7]Gr nroos,C.Marketing as promise management:Regaining customer management for marketing[J].Journal of Business&In-dustrial Marketing,2009,24(5):351-359.
[8]Vargo,S,Maglio,P,and Akaka,M.On value and value co-creation:A service systems and service logic perspective[J].Euro-pean Management Journal,2008,26(3):145-152.
[9]Cova,B,and Dalli,D.Working consumers:The next step in marketing theory?[J].Marketing Theory,2009,9(3):315-339.
[10]Holt,D B.How consumers consume:A typology of consumption practices[J].Journal of Consumer Research,1995,22(1):1-16.
[11]Cova,B,and Cova,V.Tribal aspects of postmodern consumption research:The case of French in-line roller skaters[J].Jour-nal of Consumer Behavior,2001,1(1):67-76.
[12]Cova,B,and Cova,V.Tribal marketing:The tribalisation of society and its impact on the conduct of marketing[J].EuropeanJournal of Marketing,2002,36(5/6):595-620.
[13]Bagozzi,R P,and Dholakia,U M.Antecedents and purchase consequences of customer participation in small group brand com-munities[J].International Journal of Research in Marketing,2006,23(1):45-61.
[14]Schau,H J,Mu iz Jr,A M,and Arnould,E J.How brand community practices create value[J].Journal of Marketing,2009,73(5):30-51.
[15]Mathwick,C,Wiertz,C,and Ruyter,K.Social capital production in a virtual P3 community[J].Journal of Consumer Re-search,2008,34(6):832-849.
[16]Henry,P C,and Caldwell,M.Self-empowerment and consumption:Consumer remedies for prolonged stigmatization[J].Eu-ropean Journal of Marketing,2006,40(9):1 031-1 048.
[17]Bandura,A.Toward a psychology of human agency[J].Perspectives on Psychological Science(Wiley-Blackwell),2006,1(2):164-180.
[18]Arnould,E J.Consuming experience:Retrospects and prospects[A].in A Carù,and B Cova(Eds.).Consuming experience[C].Oxon:Routledge,2007:185-194.
[19]Mu iz Jr,A M,and Schau,H J.Religiosity in the abandoned Apple Newton brand community[J].Journal of Consumer Re-search,2005,31(4):737-747.
引用本文
李耀, 王新新. 价值的共同创造与单独创造及顾客主导逻辑下的价值创造研究评介[J]. 外国经济与管理, 2011, 33(9): 43–50.
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