数字时代下,商业环境的易变性、不确定性、复杂性和模糊性特征尤为突出,数字化新创企业的成长面临巨大挑战。竞合战略是企业通过与价值网络中的不同角色,包括供应商、客户、竞争对手和互补者合作以获取竞争优势或价值的战略,它是数字化新创企业构建双元能力以寻求企业成长的关键因素,然而现有研究对此缺乏关注。本文根据竞合理论和动态能力理论,从双元能力视角揭示了竞合战略对数字化新创企业成长的影响路径。本文利用我国数字化新创企业的实证数据分析结果表明:竞合战略有助于推动数字化新创企业成长;竞合战略可以通过提升双元能力(探索能力和利用能力)促进数字化新创企业成长;当技术动态性程度较低时,利用能力对数字化新创企业成长的积极作用较强,但随着技术动态性的提高,探索能力的优势逐渐凸显。本研究以双元能力作为关键路径揭示了竞合战略对数字化新创企业成长的作用机理,研究结果有助于打开竞合战略对数字化新创企业成长作用机制的黑箱,为推动我国数字化新创企业发展提供重要的实践指导。
竞合战略、双元能力与数字化新创企业成长
摘要
参考文献
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引用本文
郭润萍, 尹昊博, 陆鹏. 竞合战略、双元能力与数字化新创企业成长[J]. 外国经济与管理, 2022, 44(3): 118-135.
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