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5178互联网时代，消费者影响力增加，“权力实现了从企业到消费者的转移”这一观点得到了大多数学者的认同，但也有少数研究提出了质疑，认为消费者增权并未真正实现。对此，本文思辨性剖析了消费者增权的来源及面临的困境，对相关实证研究进行了梳理与评析，从而得出了产生矛盾观点的原因，即权力概念界定的模糊以及消费者增权验证方法的差异。进而，本文得出主要研究结论：第一，消费者权力比以往有所增加，但在与企业的博弈中，权力向消费者的转移并未实现。第二，平台类企业权力得以增长的同时，网络成员之间的差异被技术效应放大，导致消费群体阶层的进一步分化。
权力转移了吗？——互联网时代消费者增权的思辨研究
摘要
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引用本文
梁静. 权力转移了吗？——互联网时代消费者增权的思辨研究[J]. 外国经济与管理, 2020, 42(3): 57-73.
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