试论转换成本分类、测量及其对消费者的影响
5463 
0
外国经济与管理 2006 年 第 28 卷第 08 期, 页码：19 - 25
摘要
参考文献
摘要
长期以来,消费者维持一直都是营销学术界较为关心的问题。随着消费者维持研究的不断深入,转换成本在消费者维持方面所发挥的作用也日益受到关注。为了更好地管理和利用转换成本,有必要深化对转换成本的认识。本文对学术界有关转换成本的研究进行了归纳和概括,介绍了学术界在转换成本的分类、测量和其对消费者影响方面的研究成果,以便为今后的深入研究提供参考和依据。
[1]Reichheld,F F,and Sasser,W E.Zero defections:quality comes to services[J].Harvard Business Review,1990,(9/10):105-111.
[2]Klemperer,P D.Markets with consumer switching cost[J].Quarterly Journal of Economics,1987,102(2):375-394.
[3]Katz,M,and Shapiro,C.Network externalities,competition and compatibility[J].American Economic Review,1985,75(3):424-440.
[4]Jackson,B B.Build customer relationships that last[J].Harvard Business Review,1985,(11/12):78-92.
[5]Ping,R A Jr.The effects of satisfaction and structural constraints on retailer exiting,voice,loyalty,opportunism,andneglect[J].Journal of Retailing,1993,69(3):321-349.
[6]Farrell,J,and Shapiro,C.Dynamic competition with switching costs[J].The Rand Journal of Economics,1988,19(1):123-137.
[7]Weiss,A M,and Anderson,E.Converting from independent to employee sales forces:the role of perceived switchingcosts[J].Journal of Marketing Research,1992,29(1):101-115.
[8]Jones,T O,and Mothersbough,Beatty.Switching barriers and repurchase intentions in services[J].Journal of Retai-ling,2000,76(2):259-274.
[9]Klemperer,P D.Competition when consumers have switching cost[J.]Review of Economic Studies,1995,62(4):515-539.
[10]Beggs,A,and Klemperer,P D.Multiperiod competition with switching costs[J].Econometrica,1992,60(3):651-666.
[11]Padilla,A J.Revisiting dynamic duopoly with consumer switching costs[J].Journal of Economic Theory,1995,67(2):520-530.
[12]Nilssen,Tore.Two kinds of consumer switching costs[J].The Rand Journal of Economics,1992,23(4):579-589.
[13]Burnham,Thomas A,Judy K Frels,and Vijay Mahajian.Consumer switching costs:a typology,antecedents,andconsequences[J].Journal of the Academy of Marketing Science,2003,31(2):109-126.
[14]Blattberg,Robert C,and John Deighton.Managing marketing by the customer equity test[J].Harvard Business Re-view,1996,74(7/8):136-144.
[15]Kim,M.Banking technology and the existence of a consistent output aggregate[J].Journal of Monetary Economics,1986,18:181-195.
[16]Shy,O.A quick-and-easy method for estimating switching costs[J].International Journal of Industrial Organization,2002,20:71-87.
[17]Borenstein,S.Selling Costs and Switching cost explain retail gasoline margins[J].The Rand Journal of Economics,1991,22(3):354-369.
[18]Chen,P,and Hitt L M.Measuring switching costs and their determinants in Internet enabled businesses:a study ofthe online brokerage industry[J].Information Systems Research,2002,3(3):255-274.
[19]Fornell,Claes.A national customer satisfaction barometer:the Swedish experience[J]Journal of Marketing,1992,56(1):6-21.
[2]Klemperer,P D.Markets with consumer switching cost[J].Quarterly Journal of Economics,1987,102(2):375-394.
[3]Katz,M,and Shapiro,C.Network externalities,competition and compatibility[J].American Economic Review,1985,75(3):424-440.
[4]Jackson,B B.Build customer relationships that last[J].Harvard Business Review,1985,(11/12):78-92.
[5]Ping,R A Jr.The effects of satisfaction and structural constraints on retailer exiting,voice,loyalty,opportunism,andneglect[J].Journal of Retailing,1993,69(3):321-349.
[6]Farrell,J,and Shapiro,C.Dynamic competition with switching costs[J].The Rand Journal of Economics,1988,19(1):123-137.
[7]Weiss,A M,and Anderson,E.Converting from independent to employee sales forces:the role of perceived switchingcosts[J].Journal of Marketing Research,1992,29(1):101-115.
[8]Jones,T O,and Mothersbough,Beatty.Switching barriers and repurchase intentions in services[J].Journal of Retai-ling,2000,76(2):259-274.
[9]Klemperer,P D.Competition when consumers have switching cost[J.]Review of Economic Studies,1995,62(4):515-539.
[10]Beggs,A,and Klemperer,P D.Multiperiod competition with switching costs[J].Econometrica,1992,60(3):651-666.
[11]Padilla,A J.Revisiting dynamic duopoly with consumer switching costs[J].Journal of Economic Theory,1995,67(2):520-530.
[12]Nilssen,Tore.Two kinds of consumer switching costs[J].The Rand Journal of Economics,1992,23(4):579-589.
[13]Burnham,Thomas A,Judy K Frels,and Vijay Mahajian.Consumer switching costs:a typology,antecedents,andconsequences[J].Journal of the Academy of Marketing Science,2003,31(2):109-126.
[14]Blattberg,Robert C,and John Deighton.Managing marketing by the customer equity test[J].Harvard Business Re-view,1996,74(7/8):136-144.
[15]Kim,M.Banking technology and the existence of a consistent output aggregate[J].Journal of Monetary Economics,1986,18:181-195.
[16]Shy,O.A quick-and-easy method for estimating switching costs[J].International Journal of Industrial Organization,2002,20:71-87.
[17]Borenstein,S.Selling Costs and Switching cost explain retail gasoline margins[J].The Rand Journal of Economics,1991,22(3):354-369.
[18]Chen,P,and Hitt L M.Measuring switching costs and their determinants in Internet enabled businesses:a study ofthe online brokerage industry[J].Information Systems Research,2002,3(3):255-274.
[19]Fornell,Claes.A national customer satisfaction barometer:the Swedish experience[J]Journal of Marketing,1992,56(1):6-21.
引用本文
汪涛, 何昊. 试论转换成本分类、测量及其对消费者的影响[J]. 外国经济与管理, 2006, 28(8): 19–25.
导出参考文献，格式为：
上一篇：新制度学派组织与环境关系观述评
下一篇：西方消费者怀旧研究评介
