IBM公司的独特“软功夫”及其启示
外国经济与管理 2006 年 第 28 卷第 02 期, 页码:60 - 65
摘要
参考文献
摘要
IBM公司最初的“服务”,主要是附加于硬件产品之上的技术服务以及服务态度。如果把“IBM就是服务”看作是一种“软功夫”,则进入21世纪之后,IBM公司的“软功夫”发生了根本的变化。变化后的“软功夫”的三大支撑是服务、软件和技术开发,并由此构成他人不可复制的系统化竞争能力。
[1]IBM.IBM annual report 1994[R].IBM,1995,February.
[2]IBM.IBM annual report 1995[R].IBM,1996,February.
[3]IBM.IBM annual report 1996[R].IBM,1997,February.
[4]IBM.IBM annual report 1997[R].IBM,1998,February.
[5]BusinessWeek.The global brand scoreboard,the 100 top brands[J].Business Week Magazine,2004-8-2.
[6]Fortune.Global 500[J].Fortune Magazine,2004-6-12.
[7]Steve Hamm.Beyong blue[J].BusinessWeek Magazine,2004-4-18.
[8]Businee Week.The global 1000[J].BusinessWeek Magazine,2002-7-15.
[9]Steve Lohr.IBM to give free access to 500 patents[N].New York Times,2005-1-11.
[2]IBM.IBM annual report 1995[R].IBM,1996,February.
[3]IBM.IBM annual report 1996[R].IBM,1997,February.
[4]IBM.IBM annual report 1997[R].IBM,1998,February.
[5]BusinessWeek.The global brand scoreboard,the 100 top brands[J].Business Week Magazine,2004-8-2.
[6]Fortune.Global 500[J].Fortune Magazine,2004-6-12.
[7]Steve Hamm.Beyong blue[J].BusinessWeek Magazine,2004-4-18.
[8]Businee Week.The global 1000[J].BusinessWeek Magazine,2002-7-15.
[9]Steve Lohr.IBM to give free access to 500 patents[N].New York Times,2005-1-11.
引用本文
王志平. IBM公司的独特“软功夫”及其启示[J]. 外国经济与管理, 2006, 28(2): 60–65.
导出参考文献,格式为:
上一篇:国外证券承销商声誉研究综述