IBM公司的独特“软功夫”及其启示
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外国经济与管理 2006 年 第 28 卷第 02 期, 页码：60 - 65
摘要
参考文献
摘要
IBM公司最初的“服务”,主要是附加于硬件产品之上的技术服务以及服务态度。如果把“IBM就是服务”看作是一种“软功夫”,则进入21世纪之后,IBM公司的“软功夫”发生了根本的变化。变化后的“软功夫”的三大支撑是服务、软件和技术开发,并由此构成他人不可复制的系统化竞争能力。
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引用本文
王志平. IBM公司的独特“软功夫”及其启示[J]. 外国经济与管理, 2006, 28(2): 60–65.
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