Articles with the same tag -- Department of Academic Journals, SUFE

MARKETING | F270

Is the Motive Ulterior or Pure? The Effect of Brand and Activism Issue Fit on Consumer Attitudes

Xie Shengcheng, Wei Haiying, Liu Fu, et al

Nowadays, marketing is entering a new era of brand activism. How to select appropriate activism issues is the key to the success of brand activism strategy. However, little is known about ...

First published at: Dec 20, 2024

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doi:10.16538/j.cnki.fem.20240402.301

Foreign Economics & Management, Vol. 46, Issue 12, pp. 119 - 134

MARKETING | F270

Secret Consumption: A Review and Prospects

Xu Huan, You Tingting, Zhang Min, et al

Secret consumption is a common phenomenon in daily life and a significant factor affecting consumer behavior. It also serves as a useful marketing and promotion strategy for enterprises. D...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240227.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 103 - 121

MARKETING | F270

Robots Are not “Cold”: A Literature Review of the Emotional Relationship between Consumers and Intelligent Social Robots

Liu Wei, Dong Yue, Li Chunqing

In the absence of family, friends, and pets, as well as a serious shortage of nursing staff, intelligent social robots will play an important complementary role in the future of daily care...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240121.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 98 - 111

MARKETING | F270

The Impact of Temperature on Consumer Behavior: A Review and Prospects

Cao Qi, Wang Xiaoyu

Temperature is an important basis for enterprises to carry out marketing activities, and it has a significant impact on consumers. In the field of marketing, although temperature-related r...

First published at: May 20, 2024

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doi:10.16538/j.cnki.fem.20230712.304

Foreign Economics & Management, Vol. 46, Issue 05, pp. 136 - 152

| D922.29;F49

Legal Regulations of Dark Patterns in the Digital Economy: Basic Principles, Foreign Solutions, and Indigenous Approaches

Liu Ying, Liu Jiaxuan

Protecting the legitimate rights and interests of algorithmic consumers is an important aspect of the healthy development of the digital economy. Dark patterns are means for platform opera...

First published at: Oct 01, 2024

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doi:10.16538/j.cnki.jsufe.2024.05.009

Journal of Shanghai University of Finance and Economics, Vol. 26, Issue 05, pp. 122 - 138

MARKETING | F270

The Effect of Consumer Expertise: A Review and Prospects

Wu Bo, Song Mengjia, Cao Fei

Consumer expertise is defined as the ability to successfully perform product-related tasks. The rapid development of the Internet era has made it more convenient for consumers to obtain ex...

First published at: Apr 20, 2024

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doi:10.16538/j.cnki.fem.20230902.303

Foreign Economics & Management, Vol. 46, Issue 04, pp. 136 - 152

MARKETING | F270

How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory

Zhang Yicong, Guo Xiaoling, Xu Zhennan

Within the context of economic globalization, it is increasingly common for brands to use foreign cultural elements in their marketing activities. However, the reasons for the success or f...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230605.301

Foreign Economics & Management, Vol. 46, Issue 03, pp. 18 - 35

MARKETING | F270

Consumption Habits: A Review and Prospects

Du Liting, Li Dongjin

In the marketing field, consumption habits play a significant and special role. On the one hand, habits are key drivers for consumers to repeatedly purchase the same products or patronize ...

First published at: Jul 20, 2023

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doi:10.16538/j.cnki.fem.20230421.303

Foreign Economics & Management, Vol. 45, Issue 07, pp. 71 - 90

MARKETING | F270

Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand

Zou Yufeng, Lu Xianghua, Li Fengyao

In recent years, the development of live streaming e-commerce is in full swing, especially the Internet celebrity live streaming e-commerce has repeatedly created sales miracles. However, ...

First published at: May 20, 2023

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doi:10.16538/j.cnki.fem.20221102.301

Foreign Economics & Management, Vol. 45, Issue 05, pp. 134 - 152

RESEARCH METHOD | F270

Suggestions on the Application of Secondary Data to a Multi-method Research: Taking the Consumer Behavior Research as an Example

Liu Wumei, Yang Qiaoying, Kang Na

Since the replicability crisis of social science research appeared in academic circles, scholars have explored its causes in many ways. From the perspective of research methods, the inabil...

First published at: Nov 20, 2022

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doi:10.16538/j.cnki.fem.20220716.301

Foreign Economics & Management, Vol. 44, Issue 11, pp. 121 - 137