Articles with the same tag -- Department of Academic Journals, SUFE

Select all: Export Citations as: For

A Research on the Cultural Entrepreneurship Theory and Prospects

Zeng Chuhong, Ren Lixia, Liu Fanglong, et al

To understand the phenomenon of entrepreneurship, it is necessary to pay attention to the cultural dynamics involved in the entrepreneurial process, such as the self-identity construction ...

First published at: May 20, 2025

View: HTML | PDF | Download PDF(1138.7 KB) | ESI

doi:10.16538/j.cnki.fem.20241209.401

Foreign Economics & Management, Vol. 47, Issue 05, pp. 66 - 81

MARKETING | F270

“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference

Hu Guimei, Liu Wumei, Liu Hongyan

Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...

First published at: Apr 20, 2023

View: HTML | PDF | Download PDF(1034.6 KB) | ESI

doi:10.16538/j.cnki.fem.20220929.303

Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87

MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

View: HTML | PDF | Download PDF(1281.3 KB) | ESI

doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

| F270

Telling Chinese Stories: Management Scholars’ Responsibilities and Action Orientations

Liu Jun, Zhu Zheng, Li Zengxin

Recently, management scholars have paid increasingly attention to Chinese management phenomena and Chinese management stories. Most indigenous scholars have clarified the basic problems ab...

First published at: Aug 01, 2020

View: HTML | PDF | Download PDF(708.3 KB) | ESI

doi:10.16538/j.cnki.fem.20200630.101

Foreign Economics & Management, Vol. 42, Issue 08, pp. 36 - 49

| F270

Narratives in the Entrepreneurship Study: Alternative Perspectives on Entrepreneurship Research

Du Jingjing, Wang Jingjing, Chen Zhongwei

Narratives in entrepreneurship focus on the use and generation of words, which is based on the methods of discourse and story analysis under the background of linguistic turn. As an opposi...

First published at: Sep 01, 2018

View: HTML | PDF | Download PDF(686.4 KB) | ESI

doi:10.16538/j.cnki.fem.2018.09.002

Foreign Economics & Management, Vol. 40, Issue 09, pp. 18 - 29

| F270

A Literature Review of Story Marketing from a Perspective of Improving Consumer Experience

Li Aimei, Chen Chunxia, Sun Hailong, et al

In the experience marketing era, focus on consumer experience and the creation of an unforgettable experience for consumers have become the key to successful marketing. Story, as an ancien...

First published at: Dec 01, 2017

View: HTML | PDF | Download PDF(580.6 KB) | ESI

doi:10.16538/j.cnki.fem.2017.12.009

Foreign Economics & Management, Vol. 39, Issue 12, pp. 127 - 139

| F270

The Three Component Model of Entrepreneurial Story:The Exploration of Micro Structure of Cultural Entrepreneurship

Ni Ning, Li Zhaoyi

The proposal of cultural entrepreneurship theory is an important breakthrough lately in entrepreneurship research. The theory holds that the entrepreneurial performance in the start-up sta...

First published at: Nov 20, 2016

View: HTML | PDF | Download PDF(813.9 KB) | ESI

doi:10.16538/j.cnki.fem.2016.11.005

Foreign Economics & Management, Vol. 38, Issue 11, pp. 58 - 70

Content Marketing in the Social Media Age:Definition Analysis and Research Prospects

View: HTML | PDF(0 KB) | ESI

Foreign Economics & Management, Vol. 35, Issue 06, pp. 61 - 72