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【With the same tag:【感觉】 Found 4 articles】 /Page Order by: Asce Desc

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SPECIAL TOPIC | F270

The Micro-foundation of the Digital Economy: Based on the Theoretical Perspectives of the Sensory Order and Entrepreneurship

Zhu Haijiu, Wang Dongliang

This paper attempts to re-establish the micro-foundation of the digital economy. At present, many researches on the digital economy have made disturbing deviations. That is, they believe t...

First published at: Dec 20, 2023

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doi:10.16538/j.cnki.fem.20221218.101

Foreign Economics & Management, Vol. 45, Issue 12, pp. 52 - 63

| F270

Consumers’ Multi-sensory Interaction: Performance, Formation Mechanism and Research Prospects

Zhang Quancheng, Lai Tianhao, Yang Yuke, et al

There is interaction between consumers’ different sensory modalities. A sensory from one modality can influence the sensory from another modality, and their congruency can also influence ...

First published at: Jul 01, 2017

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doi:10.16538/j.cnki.fem.2017.07.006

Foreign Economics & Management, Vol. 39, Issue 07, pp. 80 - 90

| F270

Sensory Marketing:A Literature Review and Prospects

Zhong Ke, Wang Haizhong, Yang Chen

Sensory marketing is defined as “a marketing method that engages the consumers' senses and affects their perception,judgment and behavior”. It is a rapidly growing research area in recen...

First published at: May 01, 2016

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doi:10.16538/j.cnki.fem.2016.05.006

Foreign Economics & Management, Vol. 38, Issue 05, pp. 69 - 85

The Whole Practice is the Sole Criterion for Testing Truth——Dedicated to Thirtieth Anniversary of the Discussion on Criterion of Truth

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Journal of Shanghai University of Finance and Economics, Vol. 10, Issue 04, pp. 19 - 25

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