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【With the same tag:【感官营销】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio
Ran Yaxuan, Dong Linkang, Huang Yuting, et al
First published at: Nov 20, 2024
View: HTML | PDF | Download PDF(2066.9 KB) | ESI
doi:10.16538/j.cnki.fem.20240815.301
Foreign Economics & Management, Vol. 46, Issue 11, pp. 85 - 102
    |  F270
Consumers’ Multi-sensory Interaction: Performance, Formation Mechanism and Research Prospects
Zhang Quancheng, Lai Tianhao, Yang Yuke, et al
First published at: Jul 01, 2017
View: HTML | PDF | Download PDF(705.1 KB) | ESI
doi:10.16538/j.cnki.fem.2017.07.006
Foreign Economics & Management, Vol. 39, Issue 07, pp. 80 - 90
    |  F270
Sensory Marketing:A Literature Review and Prospects
Zhong Ke, Wang Haizhong, Yang Chen
First published at: May 01, 2016
View: HTML | PDF | Download PDF(731.7 KB) | ESI
doi:10.16538/j.cnki.fem.2016.05.006
Foreign Economics & Management, Vol. 38, Issue 05, pp. 69 - 85
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