Articles with the same tag -- Department of Academic Journals, SUFE

| F276；F714

The Key to Quality Catch-up: The Leapfrogging Effect and Key Pathways of Export Product Quality through Digital Technology Innovation

Song Jian, Hu Xuemeng

Digital technology, as a crucial driver for building a modernized economic system in China, not only fosters innovation-driven and high-quality development for enterprises, but also enhanc...

First published at: Aug 03, 2024

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doi:10.16538/j.cnki.jfe.20240614.303

Journal of Finance and Economics, Vol. 50, Issue 08, pp. 64 - 78

| F124

Green Background in China’s High-quality Development: Green Product Penetration and Path Dependence from the Perspective of Export

Han Chao, Yue Qiaoyu

Behind the rapid economic growth in China, the extensive development mode of “high energy-consumption, high pollution, and high growth” has always been criticized. In fact, China has mad...

First published at: Aug 03, 2024

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doi:10.16538/j.cnki.jfe.20240614.301

Journal of Finance and Economics, Vol. 50, Issue 08, pp. 4 - 18,78

MARKETING | F270

The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness

Xu Mengmeng, Jiang Hongyan, Liu Tian, et al

With the arrival of “national tide”, food packaging patterns with traditional cultural elements have frequently appeared in the marketing, but the marketing reactions are quite different...

First published at: Jun 20, 2024

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doi:10.16538/j.cnki.fem.20240118.301

Foreign Economics & Management, Vol. 46, Issue 06, pp. 112 - 133

MARKETING | F270

Wang Yonggui, Liu Dongmei

Based on the social influence theory, this paper examines the impact of frameworks that highlight similarity between users and similarity between products on consumer click intention throu...

First published at: Mar 20, 2024

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doi:10.16538/j.cnki.fem.20230610.102

Foreign Economics & Management, Vol. 46, Issue 03, pp. 3 - 17

MARKETING | F270

Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products

Wu Lihui, Wang Lucheng

With the advent of the era of personalized consumption, it is more and more common for personalized products to suffer from word-of-mouth polarization. Current research pays less attention...

First published at: Jun 20, 2023

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doi:10.16538/j.cnki.fem.20221120.301

Foreign Economics & Management, Vol. 45, Issue 06, pp. 101 - 117

MARKETING | F270

“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference

Hu Guimei, Liu Wumei, Liu Hongyan

Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...

First published at: Apr 20, 2023

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doi:10.16538/j.cnki.fem.20220929.303

Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87

MARKETING | F270

Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products

Sun Jin, Chen Chen, Lu Juan

As a pervasive phenomenon of social life, resource scarcity has an increasingly significant impact on consumer behavior. Resource scarcity is a subjective sense of having more needs than r...

First published at: Feb 20, 2023

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doi:10.16538/j.cnki.fem.20221022.301

Foreign Economics & Management, Vol. 45, Issue 02, pp. 82 - 99

MARKETING | F270

How to Make the Best Combination? Impact of the Combination of E-commerce Product Videos and Pictures on Consumer Purchase Intention

Cheng Zhendong, Shao Bingjia

With the rapid development of E-commerce, people are increasingly choosing to shop online. However, consumers cannot experience products directly when shopping online. In order to mitigate...

First published at: Jun 20, 2022

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doi:10.16538/j.cnki.fem.20220429.302

Foreign Economics & Management, Vol. 44, Issue 06, pp. 77 - 93

STRATEGIC MANAGEMENT | F270

The Impact of Enterprise Digital Transformation Strategy and Capability on Product Service System

Zhu Xiumei, Lin Xiaoyue, Wang Tiandong

As a key output of enterprise value activities, digital transformation of product service system (PSS) is regarded as an important indicator of the success of digital transformation. This ...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20211220.401

Foreign Economics & Management, Vol. 44, Issue 04, pp. 137 - 152

MARKETING | F270

“Happy Alone” or “Happy Together”: The Effect of Ritual Size on Consumer Product Preference

Wei Haiying, Yu Xiaomin, Liu Qian

Rituals are valuable and symbolic activities that are increasingly becoming a tool not only for consumers to add color to their lives, but also as a novel marketing tool that is becoming a...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20220226.301

Foreign Economics & Management, Vol. 44, Issue 04, pp. 95 - 105