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【With the same tag:【peer influence】 Found 1 articles】
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MARKETING
| F270
Peer Influence
, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types
Gao Xue
,
Jiao Yuanyuan
,
Du Jun
, et al
Customer citizenship behavior refers to the voluntary and discretionary behavior that are not required for the successful production and/or delivery of the service but that, in the aggrega...
First published at: Mar 20, 2023
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ESI
doi:
10.16538/j.cnki.fem.20220916.301
Foreign Economics & Management
, Vol. 45, Issue 03
, pp. 118 - 136
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